Tag: Advertising Benevolent Fund

Open post

The Advertising Benevolent Fund needs your help

Who is the Advertising Benevolent Fund (ABF) you may ask? The ABF has grown out of the need to grant short term financial assistance to those associated with the business of advertising who find themselves in extreme difficulties through illness, accident, loss of support of the breadwinner, and unemployment.

Well, you may think, there are A LOT of people in the media industry who need help, now more than ever. You’re right so we need to your help to grow funds and then support those in need. Funds first then we apply the vital support!

Since its establishment in 1969, the ABF has helped over 400 families – total funds given towards grants in aid is just under R8 million. During these extreme times, the ABF trying to prepare first and then assist those applying for financial donations. To do this we’re going to be running fundraisers to build our reserves so we can help as many people in our industry as possible.

Remember it could be you or someone you know so we are urging you all for any pledges / prizes that can be put towards our fundraising initiatives. Please get in contact with any of the committee members if you have anything you’d like to pledge or donate. From a company or personal capacity.

Olav Westphal 082 7898 293

Connor Rogers 083 5777 357

Brigette Simonsz 074 941 2600

 

abfsa.org.za

Facebook: @abfsa

Olav Westphal is the ABF’s new President

After serving on the ABF (Advertising Benevolent Fund) executive board for three years, SPARK Media’s Olav Westphal has been named President of the fund by fellow EXCO members.

Olav takes over the reins from John Bowles who served as Acting President and President of the ABF for over nine years. The fund exists to offer short term assistance to members of the advertising and media industry who have fallen on hard times.

With the exception of a few paid officials which include a treasurer and two social workers, all serve in an entirely voluntary capacity. While the fund is based in Johannesburg, regional branches administer local aspects of the ABF’s work in Durban. The organisation is in the process of re-establishing a presence in Cape Town.

“We are currently recruiting fresh talent onto the EXCO and are reviving several fund raising and networking opportunities that will take place throughout the year,” says Olav. “The first event, a lawn bowls based fundraiser, has already taken place and we’re looking forward to hosting media agencies, creative agencies and marketers at future events.

We encourage media and creative agencies to get involved and support an organisation that looks after our own community. It could be any one of us in need one day.”

For more information on fundraisers contact ow@sparkmedia.co.za

Keep up to date with ABF news on Facebook, Twitter or www.abfsa.org.za

Notice of ABF AGM

The Annual General Meeting for the ABF (Advertising Benevolent Fund) will be held on Thursday 22 March at 3pm. All interested parties involved in the advertising, media and marketing industries are welcome to attend.

The meeting will take place at SPARK Media’s offices, Block 3, Burnside Office Park, 410 Jan Smuts Avenue.

Please contact chirene@owlhurst.com for more information.

 

Scroll to top