Debonairs Pizza, the country’s leading quick service restaurant in the pizza segment, has kicked off 2020 with a campaign from FCB Joburg promoting its popular Triple-Decker® offering. Briefed by Debonairs Pizza’s Marketing Executive Toni Joubert to target the 28-year-old brand’s predominantly youthful target market of single students or part-time workers under the age of 24 […]
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FCB Joburg announces a new creative leadership team
FCB Joburg is putting its creative future in the hands of young and ready talent. Suhana Gordhan and Tian van den Heever, both of whom are no strangers to the advertising industry, have been promoted to Executive Creative Directors joining Neo Segola who became an ECD last year. The trio have consistently been creating highly […]
Continue readingMore TagSasol ‘Ama-Glug-Glug’ retains pole position as South Africa’s Most Loved Ad
Sasol ‘Ama-Glug-Glug’ created in 1999 by Lindsay Smithers FCB, now FCB Joburg, has retained its pole position as South Africa’s Best Liked Ad ‘of all time’ This is according to Adtrack™, Kantar’s proprietary advertising testing system which has evaluated the impact and liking of all brand advertising in South Africa since 1984. Kantar released this […]
Continue readingMore TagFCB Joburg wins at Loeries 2019 for Coca-Cola SA, Toyota SA
FCB Joburg won a total of 10 Loeries at the 2019 Loerie Advertising Awards held in Durban over the weekend for its clients Coca-Cola SA and Toyota SA. The Phonetic Can for Coca-Cola SA received 6 awards, including a highly-sought-after Campaign Gold in the Integrated Campaign category, a Campaign Bronze in the Film Communication Branded […]
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Sasol invokes iconic SA ad in latest campaign from FCB Joburg
Sasol Energy has invoked an iconic South African ad first flighted 27 years ago in its latest fuel campaign from FCB Joburg, coincidentally the agency responsible for the TVC when it was trading as Lindsay Smithers-FCB. Sasol ‘Super 100 Glug-Glug’ featuring a red Ferrari, Jack Russell and little boy playing in his bedroom, was […]
Continue readingMore TagSouth African Tourism, FCB Joburg Successfully Rebrand Africa’s Travel Indaba
South African Tourism and FCB Joburg have successfully completed the rebranding of ‘Indaba’ as ‘Africa’s Travel Indaba’ at this year’s event, which drew to a close in Durban on May 10. Key reasons for the rebrand included further entrenching Indaba’s position as the world class tourism show in Africa as well as maintaining an upward […]
Continue readingMore TagDebonairs Pizza takes it to a new level
Debonairs Pizza, South Africa’s most satisfying fast service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it’ to a new level with another television commercial that taps into the social fabric of its core target market. Encouraging South Africans to try the brand-new On the Triple® offering, ‘Levels’ is […]
Continue readingMore TagCreated by FCB Joburg – Wimpy inspires South Africans to reconnect
Wimpy, one of the country’s favourite casual dining family restaurants, is inspiring South Africans who never have enough time, to make the time for the ones that they love. And, leading the campaign, is its first brand ad in five years. Created by FCB Joburg, the #MakeTime campaign broke with a television commercial at the […]
Continue readingMore TagFCB Joburg helps South African tourism launch new product and campaign
FCB Joburg helped South African Tourism launch two new initiatives to delegates at INDABA 2017 last month. The first of these, called Good Times in a Box, is intended to stimulate domestic tourism by revolutionising the way the hospitality and tourism industry packages itself. The second, I Do Tourism, is a nationwide campaign to remind […]
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