Boomtown has relaunched Exxaro Resources’ two renewable energy companies. The black-empowered mining and energy solutions company listed on the JSE and member of the JSE Socially Responsible Investment (SRI) Index is headquartered in Pretoria. It prides itself in being more than just an industrial business and is driven by the belief that sustainability and empowering […]
Continue readingMore TagTag: Boomtown
Boomtown Bayeza intern design selected for Brands & Branding 2021
Opportunity knocked for Michelle Stockwell when she was selected as one of eight for the digital marketing and creative brand agency Boomtown’s 2021 Bayeza Graduate Internship Programme. It certainly delivered when her design got selected for Brands & Branding 2021, which launched earlier this month and is available for the first time as a free […]
Continue readingMore Tag
Boomtown gears for growth in 2022
Hot on the heels of bringing creative heavy-weight Thule Ngcese onboard to further buff its creative output, Boomtown has added four other ambitious young South Africans to its team, effectively beefing up its account management, strategic and creative credentials. The newcomers are Account Director Dudu Hlatshwayo, Brand & Communication Strategist Marvyn Msipha, Art Director Mongezi […]
Continue readingMore Tag
Boomtown seeks graduates for Bayeza 2022
Full-service agency Boomtown is seeking university or college graduates from the marketing and advertising disciplines to join its Bayeza Graduate Internship Programme. For the 2022 intake, Boomtown is looking for graduates from across South Africa to fulfil the internship roles available in its Eastern Cape and Johannesburg offices, art director, conceptual designer, animator, social media […]
Continue readingMore TagThule Ngcese joins Boomtown
Creative heavy-weight Thule Ngcese has joined Boomtown to add punch to the agency’s efforts to buff its creative output. With several local and international awards under his belt, including 2 Loeries Grand Prix, Thule is an art director by trade. He entered the advertising agency ring as an art director at The Jupiter Drawing Room […]
Continue readingMore Tag
Boomtown throws down the gauntlet
Boomtown – an agency that has maintained a low profile over the years but lists several of South Africa’s either very successful, favourite or heritage brands as clients on its books – has thrown down the gauntlet with an impressive showing at the 2021 Pendoring Awards. The agency, which has not prioritised participation in award […]
Continue readingMore Tag
Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last […]
Continue readingMore Tag
Boomtown assists National Glass to launch CSI initiative
Nelson Mandela Bay creative agency, Boomtown, has assisted National Glass in launching a corporate social initiative specifically targeting the youth in Gqeberha’s Northern Areas. The safety of communities in the Northern Areas is threatened daily by violent behaviour driven by socio-economic factors, including a high unemployment rate. As the first step in its CSI commitment, […]
Continue readingMore Tag
Stellenbosch University, Boomtown reach significant brand identity milestone
Stellenbosch University (SU) and Nelson Mandela Bay advertising and marketing communications agency, Boomtown, have reached a significant milestone in the institution’s brand identity renewal journey with the unveiling of a new visual identity. Striking a fine balance between an institution with heritage and the need to progress into the future, the new ‘S’-stream logo replaces […]
Continue readingMore TagBoomtown’s new campaign for Maxeco celebrates 30 years – 10-million pairs – of iconic safety footwear
South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is a pioneer of South Africa’s safety footwear industry. In 1991, it used its first direct injection moulding machine to create […]
Continue readingMore Tag