Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage. Starting with a referral and requests for credentials from the Lafarge South Africa team, Lafarge Zambia was impressed by the work Boomtown had produced for […]
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Boomtown helps Hogan Lovells’ Africa Forum to Make an Impact
Governments around the globe are rallying behind the message that the African continent is open for business as an ideal investment opportunity. It is with this message in mind that Boomtown developed the 2019 event concept for the sixth annual Hogan Lovells’ Africa Forum event, themed ‘Making an Impact’. Making an Impact supports the principle […]
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Advertising can lead the charge on climate change. Here’s how.
The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world’s political and business leaders at Davos officially put the issue at the top of their “worry list”. And Prince William recently asked Sir David Attenborough the ultimate question: “Why has it taken so long for […]
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Boomtown’s Bayeza internship programme listed as a finalist in the 2019 Future of HR awards
Boomtown’s innovative internship programme Bayeza, is a finalist in the 2019 Future of HR Awards in the Best Graduate Development Programme category. Hosted in partnership with Careers24, the Future of HR Awards celebrate industry leaders achieving exceptional standards in people management and showcase strategies that make a direct impact on business performance and reshape HR […]
Continue readingMore TagPeel away the layers of big data for richer insights
Often considered a buzzword, big data can be described as the vast volume of structured and unstructured data which floods business daily. However, it is not the size of the data collection that counts, but rather what you choose to do with it that counts. So, one could deduce that in-depth analysis of big data […]
Continue readingMore TagBoomtown to develop the IRONMAN and IRONMAN 70.3 World Championship logos
IRONMAN, a Wanda Sports Holdings Company, have briefed Boomtown to develop the logos for the 2019 IRONMAN® World Championship held in Kailua-Kona, Hawai’i on October 12 and the IRONMAN® 70.3® World Championship taking place in Nice, France on September 7 and 8. Following the collaborative work Boomtown participated in for the creative design of the […]
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Boomtown assists Mashesha Stoves develop its purposeful brand
Award-winning Mashesha Stoves approached Boomtown to assist with its marketing after receiving an R100,000 grant to increase awareness of innovative stove and its benefits. Mashesha Stoves are scientifically engineered to provide clean, safe and an environmentally conscious way to cook. Initially designed for use in rural communities, it is also a convenient way to cook […]
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Following a successful tender process, Boomtown has been appointed by the Eastern Cape Parks and Tourism Agency (ECPTA) as its media planning and buying partner. A previous client of Boomtown, it is delighted to be working with ECPTA once again. A three-year contract, Boomtown will be ensuring the ECPTA will be visible to the […]
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Boomtown launches the Maluti Mountain Cement brand in Lesotho
Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded Lephema family from Lesotho partnered with international cement company and Boomtown client, Lafarge, to launch Maluti Mountain Cement. A product that carries the Lephema name with pride, the inception of […]
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Amfi Craft appoints Boomtown for debut marketing push
Amfi Craft has appointed Boomtown as lead agency for its global glass fibre and reinforced plastic and polyurethane business, starting with a brief to develop its brand and corporate identity. The independent agency has been hired with a remit including global brand positioning, integrated communications strategy and creative. Amfi Craft hasn’t invested in marketing until […]
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