Cobus van Zyl, a marketing communications professional with seven years’ experience in South Africa and eight in various sub-Saharan Africa markets has been appointed an Executive Business Director at FCB Africa with responsibility for FCB Connect, the liaison between the group’s affiliate agencies on the continent and clients with a footprint in markets across the […]
Continue readingMore TagTag: Brett Morris
SA’s largest agency puts the ‘Broad’ into B-BBEE
FCB Africa is celebrating several recent B-BBEE milestones that, once again, highlight that the group is one of only a handful in the industry that doesn’t pay lip-service to the word ‘broad’ in the phrase ‘broad-based black economic empowerment’. As one of South Africa’s largest marketing & communications agency groups, FCB Africa’s B-BBEE initiatives have, […]
Continue readingMore TagToyota South Africa, FCB Africa ‘Renew Vows’
Toyota South Africa and FCB Africa have ‘renewed their vows’ meaning that one of the longest-standing relationships in the local advertising & marketing industry will continue uninterrupted. FCB Africa, then Lindsay Smithers, was awarded Toyota SA’s advertising & marketing business in 1961 and helped launch the first Toyota vehicle in South Africa, the Toyopet Stout, […]
Continue readingMore TagFCB Joburg awarded Large Agency of the Year for 2nd consecutive year
FCB Joburg has been crowned as South Africa’s Agency of the Year for 2017. The award, announced earlier this week (November 22), was made by Financial Mail AdFocus, the local industry’s premier marketing award show. As winner of the 2017 Large Agency of the Year category, for the second consecutive year in the category’s three […]
Continue readingMore TagToyota Fortuner 4X4 Enlists Support of 4 Sporting Heroes For 2017 Competition
Toyota Fortuner 4×4 has enlisted the support of four prominent South African sports heroes for its 2017 version of the competition that enthused sports and motoring fans countrywide last year. Mountain biking champion Bianca Haw, Dakar winner Giniel De Villiers, Springbok rugby star Oupa Mohoje, and obstacle course racing heroine Hanneke Dannhauser are urging South […]
Continue readingMore TagFCB Africa Appoints Group Chief Account Leadership Officer
FCB Africa has appointed Romaine Mackenzie to a new portfolio within the FCB Africa group of agencies. As Group Chief Account Leadership Officer, Mackenzie will be responsible for working closely with all group companies to entrench the goals and ambition for account leadership across FCB Africa’s business. Mackenzie joined FCB 15 years ago and is […]
Continue readingMore TagFCB responsible for the lion’s share of SA’s iconic ads
FCB Africa – and its creative teams over the years – is responsible for the lion’s share of South Africa’s iconic television ads in the post-Apartheid era. The South African edition of the Huffington Post recently wrote that reflections on life after Nelson Mandela’s release ‘evoke a mixture of contempt and sadness, as well as […]
Continue readingMore TagCreativity was, is and will always be ‘Good For Business’
Creativity was, is and will always be ‘good for business’. Long live creative awards, and long live the agencies that enter them. This is the opinion of FCB Africa CEO, Brett Morris, who said that it’s hard to think of a way in which creativity is not good for any business, as it is arguably […]
Continue readingMore TagFCB Africa creates lion’s share of South Africa’s favourite ads
FCB Africa agencies have once again created the lion’s share of South Africa’s favourite television ads, according to Millward Brown Kantar’s annual listing. The company, which has used its AdTrack proprietary research tool for over 25 years to determine which ads resonate with ordinary South Africans, announced the Top 20 Most Liked TVCs in 2016 […]
Continue readingMore Tag