Caxton goes beyond being “just a print company”, having evolved into an all-encompassing, multi-platform, local media company over the years since it was first founded as a printer and publisher in 1980. Over years, Caxton has learnt the value in teaming up with communities, which is why heavy community involvement plays a pivotal role in […]
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Q&A with Caxton: Content is Crucial to Local Media Success
In an age inundated with fake news, curating trust with a community is absolutely crucial to the success of local papers. To remain relevant, there’s a huge need for top quality editorial content. We spoke to Irma Green, National Group Editor of Caxton Local Media, about how their papers and digital platforms maintain content that […]
Continue readingMore TagCaxton Factories: Providing efficient printing solutions
Caxton Local Media is the largest printer of newspapers in South Africa, with 10 strategically located cold-set factories across the country. Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, explains how the first-world technology and national footprint of their factories create a highly-cost effective, seamless printing and distribution solution […]
Continue readingMore TagRev up your brand presence with Autodealer
In a highly-competitive automotive industry, Autodealer is your one-stop-shop for ‘all things cars’. It offers an all-encompassing, motoring product offering that covers print, online and social media channels. It’s extensive reach through Caxton’s local newspapers means that there isn’t another motoring supplement that comes close to its localised print footprint. Established over a decade ago, […]
Continue readingMore TagThe distribution process: taking the local paper from printer to postbox
Ever wonder how your local paper ends up in your hands every week? It takes much more than the misperception of a paperboy haphazardly tossing papers on pavements. We spoke to Jaco Koekemoer, Managing Director of Caxton Local Media and Coldset Printing at Caxton Group, about the complex distribution process that gets local papers […]
Continue readingMore TagLocal newspapers – an impactful way to connect with the vast emerging market
Consumers want to be informed about what is happening close to home, which is why local newspapers are still the central platform for this type of news. Caxton Local Media invests in 141 local newspapers that act as a community mouthpiece, bringing relevant information to the surrounding communities. 34 of these newspapers have an “emerged […]
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Put your brand in advertising’s front seat
Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across […]
Continue readingMore TagHarness the power of local newspaper inserts this festive season!
With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool. Local newspapers are the preferred medium for retailers and businesses […]
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