Chris Botha

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    Emotional clickbait always wins

    Chris Botha, Group Managing Director, Park Advertising Can you say ‘Corona mania?’ Audience = Income. This equation has been true in the media game for years. In theory it all makes sense. Editors and producers are incentivised to make content that appeals to the pallet of the majority of the population. Media owners pay top […]

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    The impact of corruption on your media rand

    Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: “One of the saddest lessons of history is this: If we’ve been bamboozled long enough, we tend to reject any evidence of the bamboozle. We’re no longer interested in finding out the truth. The bamboozle has captured us. It’s simply too painful to […]

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    Meta Media makes first crucial appointment

    Chris Botha, Group Managing Director of Park Advertising has announced Kagiso Musi as Managing Director of newly formed media agency Meta Media.  Musi brings an abundance of aptitude and two decades’ worth of business, marketing and communications experience. She also recently completed her MBA. This multifaceted combination of experience allows her to strategically approach business […]

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    Why the wall?

    Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what the man has done for social media and entertainment around the US Presidency, is well, […]

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    The Frog in the Pot

    Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]

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    Interpublic Group South Africa introduces Park Advertising, opens Meta Media

    Chris Botha, current Group Managing Director of The MediaShop has announced the agency’s new central holding company Park Advertising. This entity will house two media agencies – The MediaShop and newcomer sister agency Meta Media.  With immediate effect, Chris Botha assumes the role of Group Managing Director of Park Advertising, and will oversee the management […]

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    Never a dull moment at The MediaShop

    Chris Botha, Group Managing Director of The MediaShop  An update from The MediaShop I was at a talk a few years back where Adrian Gore explained in some detail why every year seems to go by quicker than the previous years. In short, the explanation goes that when you are one year old, a year […]

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