The agency, founded as 10th Street Media in 2014, has simplified its name, it’s brand and invested in state-of-the art new premises in Parktown North. It is also in the process of appointing three key senior roles –strategic director, creative director and art director – to bolster its marketing communications capabilities, while relaunching its website […]
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10th Street pulls off Hot Powerball Spot
The production, a partnership with Wetpaint Advertising agency directed by Mfundo Mkhize of Ola Films, showcases the ridiculous things one could do with Powerball winnings. Despite the extremely short filming schedule of a single day, the collective efforts resulted in a fresh production rich in dynamic performances and striking images. “We ran into a few […]
Continue readingMore TagEight would-be Survivors live on a billboard for three days in media first
Multimedia outdoor campaign scores thousands of entries for Survivor SA 2018 Strategic content and production agency 10th Street helped attract three million people across South Africa for M-Net’s Survivor SA Facebook Live billboard campaign. The campaign, a partnership with Retroviral Digital Communications, JCDecaux and Reel Robot, also attracted 2000 new followers to the Survivor SA […]
Continue readingMore TagThe strategy and measurement of online video
By Darren Kerr, Executive Producer and Director at 10th Street In the early 2000s, a range of technologies came onto the consumer market offering the ability to operate a computer using just the eyes. Targeted at the severely disabled, the hands-free computing systems allow them to place the mouse pointer anywhere on the screen simply […]
Continue readingMore Tag10th Street wins big at its first Assegai show
Strategic content and production agency 10th Street won Gold and Leader awards at the 2017 Assegai Integrated Awards last week, in its first time entering the prestigious show. The accolades, organised by the Direct Marketing Association of South Africa (DMASA), are a mark of excellence in integrated marketing. Rather than giving honours for extravagant productions […]
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