Absa will share marketing insights into what it takes to build a single brand across the African continent at the annual Marketing Achievement Awards and Summit at Sun City Resort in the North-West Province. The event, on June 27, is endorsed by the Marketing Association of South Africa. David Wingfield, Managing Executive: Group Marketing and […]
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Absaville launches third season
This month sees the broadcast of the third season of Absa’s multilingual storytelling campaign Absaville, successfully conceptualized by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. Broadcasting across nine African Language Stations, reaching an audience of more than four million, the […]
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