On the 9th of October, ahead of International Homeless Day on the 10th of October, Doorway to Dignity is bringing its annual Pots of Hope initiative to the destitute and homeless of Cape Town, Johannesburg, Sodwana Bay and Pietermaritzburg. The partnership between Ultimate Braai Master contestants and sponsors, and Doorway to Dignity will bring an […]
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Ultimate Braai Master is returning for Season 7
What comes to mind when mentioning a South African social custom or a way of cooking outdoors? You guessed right! The good old Sishanyama or Braai. Whatever your preference is: boerie, chops, chicken or even a vegetarian dish, every Saffa knows it’s going to be a great time around the fire when gathering with friends […]
Continue readingMore TagWho is the Coolest OG?
In this first-to-TV production, 12 of the Coolest OG’s are competing for a R100 000 grand prize by going through a series of fun and really cool challenges to see if they are truly THEE COOLEST OG. Contestants will go through different challenges in each episode to see who will ultimately win the title of […]
Continue readingMore TagThe Fashion Hero offers local brands global exposure
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme […]
Continue readingMore TagSteve Harvey returns to South Africa to host Season 2 of Family Feud SA
On Sunday 5th April last year, e.tv launched the first episode of the 26-episode series of Family Feud South Africa. The Family Feud format has been an instant success in SA with an average of over 2.1 million viewers (age 15+) every Sunday between 18h00-19h00. Now, the series returns for a second season in 2021. G2 Connection […]
Continue readingMore TagIt’s official! Spice Girl Mel B is the host for Season 2 of The Fashion Hero to be shot in South Africa!
Global TV star and inspirational Spice Girl Mel B (Dancing with the Stars, X Factor UK/ Australia and America’s Got Talent) has been officially announced as the host of the show’s second season. Filming starts in March 2021 at Sun City. The ten-episode, 60-minute series will be produced by BBC Studios owned production house Rapid […]
Continue readingMore TagA positive reality show for brands!
The second season of the incredibly successful and gender-neutral global production The Fashion Hero, is set to start filming from March 2021 at Sun City. The unique qualities of the show will act like a beacon for brands looking to integrate products seamlessly within the locally produced series aired across multiple countries. “The reality […]
Continue readingMore TagI say Sponsorship and you say?
Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. The fact is that Sponsorship as a function is no longer as relevant as it once was. It has a purpose, says Marketing and Integration agency G2 Connection, but that purpose […]
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