Spark Media is happy to announce that as from the 1st March 2019, the company will be separating its digital and print sales divisions into two distinct entities. The newspaper sales division will retain the Spark Media name, and will house booking, production, sales, marketing services, research (ROOTS etc.) and other market intelligence needed to […]
Continue readingMore TagTag: Gill Randall
SPARK Media responds to Chris Moerdyk’s article
Chris Moerdyk asks the question “Just how far have South African newspapers fallen?” Gill Randall, Joint CEO of SPARK Media, gives her thoughts. It is important to note the article written by Chris Moerdyk refers mainly to daily and weekend papers and most certainly does not apply to local newspapers. Daily and weekend newspapers have […]
Continue readingMore Tag
Caxton and SPARK Media ready for the festive season!
This is the state of Caxton Printer’s factory floor right now! “Our local newspapers are filled to the brim with inserts from our retailers ahead of the 2018 festive season, ready to be delivered to homes around the province,” says Gill Randall, Joint CEO of SPARK Media. “Retailers know that these inserts are probably the […]
Continue readingMore TagSPARK Media wins at Most 2018
SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards. “This has been a complete team effort and we’re extremely excited to have been declared the winners of the newspaper category,” says Gill Randall, Joint CEO of SPARK Media. “We’re extremely happy that our firm belief in revolutionary, evidence-based marketing principles […]
Continue readingMore TagEye tracking reveals attention to advertising
One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We […]
Continue readingMore Tag
SPARK Media once again hosts international marketing scientist!
SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month. “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall. The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will […]
Continue readingMore TagSPARK Media celebrates the life of Andy Stanton
SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month. The Johannesburg celebration of Andy’s life will take place this Thursday the 16th August. Please join the team at Baron on Main in Bryanston from 4pm to share your memories of […]
Continue readingMore Tag
It’s inter-high at SPARK Media’s Sport’s Day
It’s that time of year again – SPARK Media’s annual Sports Day! This year SPARK Media takes participants back to school and more specifically, to that inter-high sports day to unleash their inner jock, cheerleader or nerd.As in the previous years, SPARK Media have again catered to both the sporty and the brainy and invite […]
Continue readingMore TagALL4Women steps it up with exciting new packages
All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new specially-tailored, results-driven client packages for 2018. All4Women prides itself on the uniquely curated content created by editors who are well in tune with their audience, covering topics from food and home to parenting and relationships. As of […]
Continue readingMore TagThe successful print campaign that set a CEO strutting out in a Speedo
It all began with a challenge at a Tekkie Town conference last year to reach an exceptional target for December 2017 – an “absolutely impossible to reach” target that had the CEO betting that he would walk in a Speedo from one Tekkie Town building to the other if it was reached. https://www.facebook.com/GeorgeHeraldNews/videos/1890856844260431/ Unfortunately for […]
Continue readingMore Tag