While 2021 was a challenging year for most in the marketing services industries, some – like Boomtown – marked it down as a year of exceptional achievement, notching up milestones with respect to creative work as well as skills and process innovations. According to the agency’s CEO, Glen Meier, its progress on so many levels […]
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Boomtown hits the ground running in 2021
Boomtown has hit the ground running in 2021 with a new client – already! – to add to the half a dozen it signed up during the Covid-19 months. The newcomer to the Boomtown stable – SANSA, the South African National Space Association, has tasked Boomtown with a brand revamp and joins Stellenbosch University, Tarsus […]
Continue readingMore TagBoomtown acknowledged with 4 accolades at 2020 Assegai Awards
Hot on the heels of taking home two awards at the Pendoring advertising competition for its ‘Sam Dreams’ campaign for Nestlé, Boomtown has been recognised in four different categories at the 2020 Assegai Awards. It received a Bronze Assegai in the Art Direction category for ‘The Silent Killer – Hypertension Awareness’, created for client […]
Continue readingMore TagVideo didn’t kill the radio star
by Boomtown CEO, Glen Meier In 1979, the Buggles released the hit single ‘Video killed the radio star’, a commentary on the changing world of technology. It was chosen to be the first song to be played on MTV, which also happened to be the world’s first music video broadcasting channel. By late 2019, we […]
Continue readingMore TagBoomtown seeks graduates for 2021 internship intake
Boomtown, the full-service agency headquartered Port Elizabeth and with offices in Johannesburg, is seeking university or college graduates from the marketing and advertising disciplines to join its 2021 internship programme. The programme, called ‘Bayeza’ which means ‘they are coming’ in isiXhosa, seeks to empower the new generation of creatives and marketers by giving them an […]
Continue readingMore TagBoomtown wins Lafarge Zambia account
Following on from its work with Lafarge South Africa and Maluti Mountain Cement in Lesotho, Lafarge Zambia has appointed Boomtown to launch a campaign in Zambia, celebrating their 70-year heritage. Starting with a referral and requests for credentials from the Lafarge South Africa team, Lafarge Zambia was impressed by the work Boomtown had produced for […]
Continue readingMore TagBoomtown helps Hogan Lovells’ Africa Forum to Make an Impact
Governments around the globe are rallying behind the message that the African continent is open for business as an ideal investment opportunity. It is with this message in mind that Boomtown developed the 2019 event concept for the sixth annual Hogan Lovells’ Africa Forum event, themed ‘Making an Impact’. Making an Impact supports the principle […]
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Boomtown launches the Maluti Mountain Cement brand in Lesotho
Following its appointment to Maluti Mountain Cement in 2018, Boomtown has successfully rolled out the launch campaign for the Lesotho-based challenger brand. The highly regarded Lephema family from Lesotho partnered with international cement company and Boomtown client, Lafarge, to launch Maluti Mountain Cement. A product that carries the Lephema name with pride, the inception of […]
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Lafarge cements its brand in South Africa with Boomtown
Leading international cement brand, Lafarge, has appointed Boomtown to make its brand relevant to the local South African market. Established for over 180 years, but only part of the South African market for ten years, Lafarge is a challenger brand in South Africa competing with established brands with local heritage. Glen Meier, Boomtown strategic director, […]
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Simplicity to the power of three
By Glen Meier, Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate […]
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