The rapidly evolving world of broadcast and the manner in which consumers engage with the medium is forcing marketers and advertisers to redefine how they talk to their audiences, and what they say. One of the categories within this mix that has the potential to benefit most from the disruption is sponsorship. However, it appears […]
HaveYouHeard
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by Journo 0 Comments
HaveYouHeard recently (Friday, February 28) pulled together three #DieselDenimFridays – or #DDF – experiential activations at the same time in three different Diesel stores nationwide – one each in Durban, Johannesburg and Pretoria. Two of the stores were kitted out with in-house illustrator and artwork stations at which they could personalise canvas templates of Diesel […]
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by Journo 0 Comments
Zwai Bala hosted a packed Masterclass at AMPD Studios in which he spoke openly and candidly about how he is handling his massive tax debt as well as strategies for up-and-coming musicians to succeed in the current music industry climate. AMPD Studios, a hub created by Old Mutual as part of its new sponsorship strategy […]
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by Journo 0 Comments
Cape Town-based full-service agency, HaveYouHeard, which kicked off the new year signing five new clients, has continued along the growth path in February by adding another new client, Virgin Active, and landing new projects from three existing clients. The agency, which has satellite offices in Johannesburg and London, added Absa, Campari Africa, Jameson Global, Jeep […]
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by Journo 0 Comments
Full-service agency HaveYouHeard, started 2020 with five new clients – Absa, Campari Africa, Jameson Global, Jeep Clothing and Trotters UK. The agency – which has offices in Cape Town, Johannesburg and London – has been appointed by Absa Retail Banking to address its influencer marketing strategy and implementation. Campari Africa has tasked it with similar […]
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by Journo 0 Comments
Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]
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by Journo 0 Comments
Cape Town Winter Song’, a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. Created by HaveYouHeard as part of a digital campaign to promote the city and its surrounds as an ideal winter getaway destination, the video features cameos by […]
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HaveYouHeard delivers ‘first for Africa’ creator’s conference for YouTube at AMPD Studios
by Journo 0 Comments
YouTube’s first-in-Africa creator’s conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. Aimed at South Africa’s biggest online stars – […]
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by Journo 0 Comments
Sportscene, one of the 18 retail brands in the Foschini Group’s comprehensive portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores as well as an online presence, has launched an in-store radio station to truly connect with its customers. Created and programmed by inBroadcast, Sportscene Radio was launched via a live […]