by HaveYouHeard Co-Founder and Head of Strategy, Ryan McFadyen The best word to describe the state of influencer marketing in South Africa is ‘fledgling’. If we were to select an analogy closer to home, it would be ‘teenager’; someone showing signs of maturity, promise and independence but just as often being unpredictable and unreliable. And […]
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Sex Sells: Yves Saint Laurent’s condom range – product placement much?
Advertising and fashion have long used ‘sex’ as a means to sell their products or push their brand to consumers. By designing a range of condoms, Yves Saint Laurent puts the brand directly in the moment when two people are going to be intimate. What’s the rationale? It can’t just be product placement gone too […]
Continue readingMore TagNew division of HaveYouHeard makes waves in broadcasting innovation
A new division created by full-service agency, HaveYouHeard, is innovating the broadcast media and branded content spaces. Called inBroadcast, it was created in response to the many different and cost-efficient opportunities that are emerging to challenge the traditional broadcasters’ role, from bespoke platforms built to amplify a single message through to brands themselves becoming broadcasters. […]
Continue readingMore TagHaveYouHeard shortlisted in five New Gen Awards categories
HaveYouHeard has been shortlisted in five New Generation Social & Digital Media Awards categories. Founded in 2012, the show honours the innovative use of social and digital media as well as cutting-edge use of online media and tools by agencies and in-house marketing teams from across South Africa. The five finalists for HaveYouHeard are Uber […]
Continue readingMore TagHaveYouHeard combines content and production in one department
Cape Town-based agency, HaveYouHeard, has launched a content production department to improve turnaround times, reduce costs and add value during the creative process for clients like Old Mutual, Martell, Cape Town Tourism and YouTube. Comprising an in-house video content studio with camera, lighting and audio equipment and a green-screen facility, as well as an in-house […]
Continue readingMore TagPanzerGlassTM influencer campaign by HaveYouHeard a ‘smashing’ success
An influencer campaign trialed for PanzerGlass™ by insights-driven communication agency, HaveYouHeard, in Durban has been a ‘smashing’ success. A provider of world-class screen protectors for mobile devices including smartphones, tablets, laptops and smartwatches, PanzerGlass™ briefed HaveYouHeard to create awareness for the brand within a clearly defined market to inform its national launch. The resultant ‘Hammerday’ […]
Continue readingMore TagHaveYouHeard launches activations division
In a bid to deliver high-quality consumer interactions that don’t blow its clients’ budgets, HaveYouHeard, the communication agency specialising in uncovering unique insights that facilitate the creation of innovative ideas, has established an activations division. Headed by Victoria Gabler, the division is able to deliver on a brand’s promotional staffing, in-store and on- and off-trade […]
Continue readingMore TagOld Mutual, HaveYouHeard launch cornerstone of revamped sponsorship strategy
Old Mutual and its newly appointed strategic implementation partner, HaveYouHeard, have launched one of the cornerstones of the financial services company’s revamped sponsorship strategy – an impactful collaboration across music with aspiring artists and established industry experts. Musicians, singers and aspiring artists will participate in a series of events intended to share knowledge that could […]
Continue readingMore TagSouth African agency launches Martell’s Home Live global influencer programme in New York
Following its 2018 appointment as the influencer agency-on-record for the luxury beverage brands in the Martell Mumm Perrier-Jouët (MMPJ) stable, South African agency, HaveYouHeard, launched Martell’s global influencer programme in New York at the brand’s first ever Martell HOME Live event. The agency’s Head of Strategy, Ryan McFadyen, was in New York to meet the […]
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