By Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass and nothing stays, and comparing existing things to the flow of a river, you […]
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Lead and they will follow
Jedd Cokayne, Business Unit Manager at The Media Shop takes a look at marketing lessons from one of the world’s greatest athletes. As we start to wind down for the year, calm down to a mild panic and look forward to spending the festive season with friends and family, I ponder over the year that […]
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The fine art of giving a sh*t
By Jedd Cokayne, Business Unit Manager at The MediaShop The British and Irish Lions Tour has now been given the green light and will take place in South Africa! Sanity prevails…… I am in my element now that we are starting to get a steady flow of professional sports on the box – I end […]
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The Monkey Bread Tree
Jedd Cokayne, Business Unit Director at The MediaShop Jedd Cokayne says not all brands are created equal and that a distinctive brand will be the most successful during 2020. As we move into the latter part of the year, we reflect more and more on the events that have taken place that determine how we […]
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Think before you act
Jedd Cokayne, Business Unit Manager at The MediaShop As marketers, I often feel we over complicate the interaction that we have with brands on different levels which muddies the water for our consumers, lets us slip from the short list and ultimately chase consumers to competitor brands. Certain segments have identified specific brand USP’s that […]
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Are brands living up to client expectations?
Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s downturn in consumer confidence due to the current economic situation, the fact that we’re in […]
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Brands are so much more than just a logo
By Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to realise that this is their last ditch effort to make target for the year. […]
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Does your brand matter? Jedd Cokayne, Business Unit Manager at The MediaShop asks some tough questions More and more brands are finding it difficult to trade in this ever changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market. Consumers are becoming more and more fickle […]
Continue readingMore TagIt’s Squeaky Bum Time for South Africa
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at family gatherings! You’ve tried your best to ignore it in the hope that she wouldn’t […]
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