In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their ‘All The Stories Are True’ campaign. A series of long-format 90” films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J’Something, who shared their real-life ‘Chuck’ stories – based on the brand’s most famous sneaker. In 2019 Converse then […]
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Soulsister® Brings Some Soul
It’s time for the world to meet the Soul Sisters. Here to inspire and celebrate sisters everywhere in a quirky and unique way that only Chicken Licken® can. In partnership with brand and communications agency Joe Public United, Chicken Licken® embraced women’s daily struggles to find insightful, humorous ways to market the SoulSister® Party 4 […]
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Next-Level Branding For The Next Generation
[Johannesburg]February 2019: As we enter the first few months of 2019, it is apparent that more than ever before, brands and advertisers have to fight for both relevance and the attention of their markets. Yet, how can we remain relevant if we are mislabelling the very segment that we are targeting? It has become common […]
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VUKA: Short Film Long-Lasting Message Be Part Of The Change
Underage drinking is an endemic problem in South Africa which increases during the holiday season. To help reduce the misuse of alcohol and rally South Africans to curb underage drinking, SAB, together with integrated brand and communications group, Joe Public United, launched a powerful short film for the SAB’s 18+ #BeTheMentor programme. The film taps […]
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This Is The Legend Of Big John
When you think of a legend, you think about the story of a person who defied the odds to achieve something extraordinary. But, you don’t always think about a tale of a person whose hunger inspired them to greatness … https://youtu.be/pBI_3vyUfdc The Big Johnä Top Deluxe meal from Chicken Licken® is a relatively well-known offering, […]
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When You Grow Taal You Can Grow Taller
For 20 years Joe Public has celebrated operating as a truly South African agency, 100% independently owned and purpose-led to realise the ripple effect that is the growth of its people, clients and country. In recent years Joe Public United has grown its focus to create relevant, vernacular work. For an agency so passionately fuelled […]
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Everyone Deserves A Beautiful Home
In partnership with CTM, Joe Public is proud to launch a new campaign of TV commercials to position CTM’s latest offering. Having previously worked with Joe Public during the famous reign of the fondly remembered Bob and Nige commercials, CTM has once again collaborated with the agency to do what they do best – create […]
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New Leadership For Joe Public 2.0
Khuthala Gala Holten to join Xolisa Dyeshana at the helm of Joe Public United’s new digitized above the line entity. Joe Public, the above-the-line specialist agency within Joe Public United, is excited to start a fresh new chapter as it reinvents itself with the fully integrated digitisation of its above-the-line offering. For more than a […]
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Joe Public United wins Entrepreneur Of The Year Award
The backbone of any growing economy is entrepreneurs. They are the pioneers, innovators, leaders and inventors that create jobs, grow industry and effectively make a positive difference to their country. The Entrepreneur of the Year® (EOY) competition celebrates exactly this kind of entrepreneurial excellence, honouring those who are holistically successful, with the hope of inspiring […]
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