Attracting new business is an ongoing pursuit for successful communication agencies around the globe, and the Independent Agency Search and Selection Company (IAS) is unveiling secrets to success from a local and international perspective. For six consecutive weeks from Wednesday 24 January 2018, the IAS will run its “winning new business” course for agencies – […]
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Planning agency relationships for 2018: Timing is key for marketing professionals
As South African companies head towards the summer holidays, many are winding down. Not so for Marketing Directors, says IAS Managing Director Johanna McDowell, as this six-month period has come to be known as “review season”. “Just as individuals review their year toward the start of a new one, CMOs and marketing managers begin […]
Continue readingMore TagProcurement process has now become an integral part of business growth for marketers and agencies alike
By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]
Continue readingMore TagIAS Announces Mergers and Acquisition Consulting Division
After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division – IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and […]
Continue readingMore TagIAS’s Black-owned agency list now more than 100
With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable […]
Continue readingMore TagIAS Marketers Masterclass
How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO Date: Monday 18 September 2017 Time: […]
Continue readingMore TagIAS appoints Hlamazi Mabunda as Project Manager and Consultant
The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago. Her first job as an intern […]
Continue readingMore TagIAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards
Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within […]
Continue readingMore TagHelping agencies to build a Proactive Relationship with Procurement
Top executives and management who lead the country’s marketing and communication agencies have an opportunity to gain up to the minute insight and practical guidance on how to build a proactive relationship with procurement. The IAS will be hosting this Masterclass for Agencies, A panel discussion facilitated by the IAS to include Brehndan Botha – […]
Continue readingMore TagWhat makes AGENCY SCOPE a success
With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency […]
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