John Faia, GM: Mall Ads™ says, Pop Up stores have become a trend that has stuck and one that keeps evolving, bringing something new and exciting to shoppers. The worldwide Pop Up phenomenon is a consequence of a culmination of factors, and is working effectively for both brands wanting the bricks and mortar element and […]
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Mall Ads launches iconic Indoor Towa at Umlazi Mega City
In its continuous commitment to innovation and providing advertisers with strategic marketing opportunities, Mall Ads™ has installed a new media platform inside Umlazi Mega City Mall in KwaZulu-Natal. The Indoor Towa is a large format structure measuring over five metres high and two metres wide – making it highly visible to consumers within the mall. […]
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Mall Ads implements campaign for Aromat
Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged and interacted with shoppers on […]
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Mall Ads launches Mall TV
In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands […]
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East Point woos shoppers with Katy Perry campaign
In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media. Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With […]
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BiBi Rouge pops up shop with Mall Ads™
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to […]
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Mall Ads™ pioneers new solutions in Mall alternative income
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
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Trudi Lovegrove joins Mall Ads as Agency Accounts Manager
Mall Ads™ is pleased to announce that Trudi Lovegrove has joined the team as Agency Accounts Manager. This portfolio is in addition to Lovegrove’s Street Network portfolio where she has excelled over the past 24 months. Lovegrove is a seasoned executive professional who has held a number of senior corporate positions in her 30-year career. […]
Continue readingMore TagIncrease in mall foot traffic drives consumer-brand engagement
While mall occupancy levels and foot traffic have decreased in some malls, other malls have experienced excellent growth over the six months to December. So what does this mean for brands? Brands need to be where the consumers are and what better place than the mall environment. John Faia: GM of Mall Ads™ unpacks the […]
Continue readingMore TagMarketing in a Technical Recession
By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, […]
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