Tag: Jorja Wilkins

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Primedia Outdoor Unveils South Africa’s Largest Airport Roadside Digital Billboard

With over 1000 square meters of roadside digital display already, Primedia Outdoor recently launched South Africa’s largest airport roadside digital billboard at King Shaka International Airport in KwaZulu-Natal. With the addition of this colossal 5m x 10m LED, Primedia Outdoor is strongly positioned as the leaders in Digital Out-of-Home.

Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential, and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging.

King Shaka International Airport is the primary airport serving Durban and has seen an average year-on-year passenger increase of 6% in the past five years. Primedia Outdoor offers brands unique exposure opportunities to a captive audience at King Shaka, with an average of 498 712 passengers per month and 5.9 million passengers per year.

“As passengers at King Shaka International Airport are growing, and continue to grow, both for domestic and international travellers it is becoming increasingly important to communicate to the right audience at the right time and place”, said Jorja Wilkins, Marketing and Marketing Services Executive of Primedia Outdoor. “We are delighted to offer this breath-taking airport LED billboard – a first of its kind, to our valued clients, delivering cost-effective, targeted and impactful advertising solutions”, she added.

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#PrimediaBigLove spreads love with the Biggest Valentine’s card!

Primedia Outdoor made Valentine’s Day extra special, by taking over the streets and social media. They invited the public to send Valentine’s Day messages of love to their partners, family, friends and colleagues on Twitter and then have their message automatically showcased on Primedia Outdoor’s urban and mall digital out-of-home holding.

People joined in their numbers tweeting their romantic messages using the #PrimediaBigLove hashtag – and their posts were instantly flighted across Primedia Outdoor’s Urban Digital Network after a quick and effective screening process. The Urban Digital Network delivers impressive audience impacts of 2,605,515 with a unique audience reach of 881,303 over a one-week period (ROAD 15/16/17 SM).

Jorja Wilkins, Marketing Services Executive of Primedia Outdoor believes that this love filled campaign fired up consumer engagement and interactivity with digital out-of-home, “We wanted to push the envelope with this campaign and demonstrate the power of out-of-home and social media synergy”. She added, “We received over 220 tweets throughout the day, yielding a total of 8 927 organic impressions. In addition to that, radio stations 947 and Talk Radio 702 promoted the campaign during their shows and also across their social media platforms”. According to TrendWiki SA, the #PrimediaBigLove hashtag was one of the trendiest hashtags on Valentine’s Day, trending in the top ten for most of the day and peaking at fourth position.

This fully-automated digital campaign showcased the immediacy and interactive capability of digital out-of-home, by linking live social feeds from Twitter to be displayed onto the screens. In essence, this campaign has proven to be highly engaging and has shown how digital out-of-home can be a strategic platform for direct consumer response. Primedia Outdoor is leading the way in the out-of-home industry by harnessing new technologies and showcasing how marketers can leverage the synergy of social media and digital out-of-home.

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Primedia Outdoor and Sakhumzi Restaurant rally behind local development

Considered one of the best-known township tourism attractions in Soweto, Sakhumzi Restaurant is rebranding to further reflect its core identity and originality.

Effective from 16 February 2019, the restaurant’s rebranding campaign will dominate the streets of Johannesburg with eye-catching billboards courtesy of Primedia Outdoor.Sakhumzi Maqubela, CEO of Sakhumzi Restaurant said, “Our restaurant is more than just a restaurant. It is a community builder and our brand has to reflect that. We pride ourselves in mentoring aspiring chefs by providing them with a platform at the restaurant to further expand their skills”.  He added, “Having media powerhouses like Primedia Outdoor to support our mandate helps us to enrich our brand presence and connect with people outside Soweto”.

Since its inception in 2001, Sakhumzi Restaurant’s popularity has grown over the years to become a natural pitstop for tourists and locals looking to experience authentic South African food and entertainment. Situated in the most visitor-friendly township locale, Vilakazi Street, the venue can cater for up to 2000 guests, for functions such as corporate events, birthday parties, team building, launches and year-end events, to name a few.

To date, the famous restaurant has created over 700 jobs in Soweto and continues to provide mentorship to neighbouring businesses.  The long-term objective of Mr Maqubela and his team is to change the perception that Soweto is a high crime area and he is well on his way to achieving this by continuing the positive work done at Sakhumzi’s.

Jorja Wilkins, Marketing Executive of Primedia Outdoor said, “Primedia Outdoor is committed to accelerating community upliftment in our society. It is of importance that community initiatives and campaigns are exposed to the public with the intention of building awareness and visibility.”

Sakhumzi Restaurant continues to bring ‘Kasi’ flavour to the people and create an environment that opens doors for memorable experiences. The well-respected owner of the establishment, Mr Maqubela, invites everyone to come and experience the elegance of township lifestyle – that is safe and fun.

 

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Primedia Outdoor breaks Roadside Digital ground in Durban!

With an astounding 900 square metres of roadside Digital Out-of-Home (DOOH) in South Africa already, Primedia Outdoor launches another breath-taking highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions Primedia Outdoor as a robust media partner in the OOH landscape delivering the best locations and high-quality products into the market place.

Following the success of its Freeway Digital Network in Gauteng, Primedia Outdoor’s brand new 4.5m x 18m LED billboard in Durban delivers impressive audience impacts of 3,327,782 over 4 weeks (ROAD 15/16/17 SM, KZN Adults 15+). Audiences travelling from the southern suburbs towards the Durban CBD will be met with this powerful LED billboard, delivering dynamic, flexible, high-quality digital messaging 24 hours a day.“The addition of this superb new freeway LED marks a key step forward in our advancement with our DOOH growth strategy in South Africa and Rest of Africa, we are committed to deliver dynamic quality platforms for our clients and their brands”, said Jorja Wilkins, Marketing Services Executive of Primedia Outdoor. “We are dedicated to offering advertising solutions that are impactful and engaging, allowing clients and agencies to develop significant DOOH campaigns that positively influence purchase behaviour”, she added.

Primedia Outdoor now delivers a newly extended Freeway Digital Network of 5 freeway LEDs, measuring a total of 405 square metres with a unique audience reach of over 1.9 million people and audience impacts of 21,525,479 over a 4-week period (ROAD 15/16/17 SM GP& KZN, Adults 15+). Primedia Outdoor’s roadside DOOH, which also includes Urban and Township LED billboard networks, stretch over 3 provinces delivering notable audience impacts of 33,560,157 over a 4-week period (ROAD 15/16/17 SM GP; KZN & WC, Adults 15+).

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