Junk status. Downgrades. Inflation. Recession. Fuel price hikes. These are terms South Africans are exposed to on a daily basis. The reality is that there’s a great deal of uncertainty about the economy, which means that consumers need to consider their financial wellbeing. Of course, reducing your debt and other financial commitments is an important […]
Continue readingMore TagTag: Lance Krom
Phonefinder.co.za boosts targeting with DMP implementation
Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based […]
Continue readingMore Tag