Integrated marketing communications network, MullenLowe South Africa, has given local consumers something to think about. That’s with the unveiling of a TVC to drive awareness and sales of breakfast cereal Bokomo Weet-Bix, following on from shopper work MullenLowe initiated in 2021 around the notion that “simple is good”. “Weet-Bix – It’s Complicated” highlights just how […]
MullenLowe South Africa
-
-
by Ed 0 Comments
South Africa has one of the highest rates of child neglect and abuse in the world. The stats are truly disturbing. According to a 2015 Optimus study on child abuse, violence and neglect in South Africa1, one in five children fall victim to physical violence. With the Covid-19 pandemic wreaking further socio-economic havoc over the […]
-
by Ed 0 Comments
MullenLowe has launched a new television commercial for GWK as a follow up to their award-winning and ground-breaking 2015 commercial. The new TVC Old MacDonald Has A Farm, promises to leave an even bigger impression on viewers. Four years ago, MullenLowe South Africa created an animated TV advertisement for agri brand GWK that acknowledged South […]
-
by Journo 0 Comments
MullenLowe South Africa recently added a new business win to its ever increasing portfolio of clients. The Schick account win builds on the agency’s personal care experience, and in this particular case a brand within the men’s grooming category which truly echoes the agency’s very own challenger approach to brand communication. “Shick’s ‘The Man I […]
-
by Journo 0 Comments
Sarah Dexter, CEO at MullenLowe South Africa encourages brands to give some thought to which brand they partner with. It may prove the difference between a successful promo campaign and one that falls flat. There appears to be an increasing focus amongst brands these days on delivering short-term results – a desire to deliver the […]
-
by Journo 0 Comments
Sarah Dexter, CEO MullenLowe South Africa, says that while women should be celebrated, so too should talent, bravery, intellect and loyalty. Sometimes I wonder whether specifically calling out ‘gender inequality’ in terms of women leadership roles in the workplace – particularly within the advertising profession – actually amounts to anything. I sometimes wonder if it’s […]
-
by Journo 0 Comments
To highlight the adventurous spirit of the MINI Countryman, MullenLowe South Africa has launched Water-Smart Getaways – guilt-free water adventures you’ve been dreaming of, an initiative aimed at helping Capetonians save water in the city while enjoying the water indulgences they’ve been deprived of, like having a bath, doing laundry, or taking their car for […]
-
by Journo 0 Comments
It has been said that isiXhosa is the language of love. So when MullenLowe was approached to create a campaign for Imbeko, an NGO that connects Xhosa teachers with those wanting to learn the language, they came up with a love song. They teamed up with Afro-Pop sensation Ntando Bangani and made a video of […]
-
by Journo 0 Comments
MullenLowe South Africa has been appointed as the agency of record across a number of brands in the Edward Snell & Co. portfolio, including Russian Bear, Stretton’s and Rémy Martin among others, following a five-way pitch. MullenLowe will provide integrated communications services including traditional and digital advertising, promotion and social media, web management and PR. […]