Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments. […]
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PMG unleashes a New ‘Force’ in Retail Sales and Marketing Solutions
Provantage Media Group has taken up a strong position in the field sales and marketing arena, thanks to the launch of a new division – Field Force. The unveiling of Field Force sees PMG expand its existing field sales and marketing offering as its own dedicated division, with the goal to grow this division into […]
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MALL ADS Re-Launches MALL TV for Mass Market Audience
Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the […]
Continue readingMore TagTransformation a business imperative for Provantage Media Group
Proudly South African out-of-home company Provantage Media Group is 52% black owned and 39% black female owned – but it says transformation is about so much more than ownership. When leading out-of-home company Provantage Media Group (PMG) was awarded a Level 1 B-BBEE rating in 2017 – the highest possible rating – it became one […]
Continue readingMore TagStandard Bank Unveils ‘Spectacular’ Campaign At O.R. Tambo International
Breaking through the clutter, Standard Bank has embarked on an innovative and striking outdoor campaign with Airport Ads that looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport in Johannesburg, generating increased levels of awareness. The campaign undertaken by Standard Bank Corporate and Investment Banking has seen […]
Continue readingMore TagAirport Ads® granted five-year concession at Kruger Mpumalanga International
Airport Ads® has renewed its contract with Kruger Mpumalanga International Airport (KMIA) and in the process strengthened its position as South Africa’s market leader in the airport advertising space.The contract has been renewed for another five years until June 2024, following on from the initial five-year concession agreement signed in 2014. The end result is […]
Continue readingMore TagAirport Ads Unveils Strategic Rebrand
One of South Africa’s most trusted integrated airport media advertising specialists, Airport Ads® has refreshed its corporate identity to mark the company’s next step of its journey into the future. Since launching in May 2012, the standalone division of Provantage Media Group (PMG) has been the go-to media expert in the airports environment in Africa. Airport Ads® […]
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Airport Ads and Global Out of Home Media Support ACI Africa General Assembly
Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]
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