Nfinity Media’s Out-Of-Home specialists Reveel. has announced the addition of Simon Allenberg to its team. Simon will be working closely with directors Tyron Martin and Tanner Rock across the sales and site development aspects of the business. Allenberg has been involved in the advertising and media industry for the past five years with an extensive […]
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Brands utilising nano-influencers see macro results
The alcohol category is known for large budget advertising campaigns utilising local and international celebrities and personalities. While macro influencers are incredibly beneficial for mass reach, one alcohol brand is utilising the polar opposite of the influencer spectrum, nano-influencers, to great effect. “SKYY Vodka had a few objectives when we initially initiated a campaign […]
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Nfinity Group partners with Brand Game Shows
In an exciting new venture for its stable of media companies, The Nfinity Group, headed by media entrepreneur Ken Varejes enters the Television and Radio broadcast spheres. The company is proud to announce a new partnership with an innovative consumer engagement broadcaster in the form of the Brand Game Shows and its creator Craig Clay-Smith. […]
Continue readingMore TagAre employees the untapped marketing channel?
Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy is at its core, the promotion of an organisation through its staff. “Who knows the company best, who are the company’s biggest brand ambassadors, who understands the market best and has high propensity to […]
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Nfinity Reveels latest acquisition
Nfinity, an innovation hub of entrepreneurial businesses headed by Ken Varejes and his management team, has announced Out of Home players Reveel as the latest business to join the fold. Reveel is an innovative Out of Home business with a specific focus on Digital Out of Home (DOOH), large format and non-traditional platforms. Nfinity CEO […]
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AdColony wins big at The MOST Awards
AdColony South Africa, one of Nfinity Media’s investments, has been named Overall Media Owner of the Year and Digital Media Owner of the Year at the 2018 MOST Awards. AdColony SA’s Head of Sales Mike van Tonder was also named Rising Star of the Year in the media owner category. Globally, the company is one […]
Continue readingMore TagNfinity launches employee advocacy division, theIntern-ship
Some of a brand’s best advocates are its staff. A brand’s internal team knows their service or product inside out; they understand the company’s ethos, its values and messaging. With this in mind, Nfinity, the media innovation hub housing several platform-agnostic marketing and eventing offerings under its roof, has launched theIntern-ship, a company focused on […]
Continue readingMore TagNfinity acquires a license for leading influencer marketing platform Webfluential in SA
With a wide portfolio of growing media properties, Nfinity, under the leadership of Ken Varejes and his team, has acquired the license to operate Webfluential South Africa in an exciting move for the Group. As international leaders in the influencer marketing category, Webfluential helps thousands of brands of all sizes connect and craft stories with […]
Continue readingMore TagtheSALT, adding influencer driven marketing to traditional advertising
theSALT literally drives influencer marketing! This includes word of mouth conversations, social media engagements, networking outreach, creating real brand engagement and increasing bottom line results. What started out as a humble vehicle branding business has become one of the top go-to media owners specialising in 360° influencer marketing. theSALT is just one of the many […]
Continue readingMore TagKen Varejes talks tenacity and growing businesses
Ken Varejes, Group CEO of media innovation hub Nfinity, says that many business owners reach a point in their life cycle where growth stagnates and they’re not sure how to progress. Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested […]
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