Nielsen advances and brings scale for the digital measurement of the open web in South Africa Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues […]
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Nielsen’s Ad Intel Digital launches in South Africa
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad […]
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Black Friday More Heyday Than Hype For SA’s FMCG Retail Sector
In just two years, Black Friday has become a mega shopping phenomenon in South Africa. According to findings from Nielsen’s Advanced Analytics division the annual promotional event is stimulating growth within South Africa’s Fast Moving Consumer Goods (FMCG) sector. This is based on Nielsen’s retail scanning data which shows that in November 2017, FMCG sales […]
Continue readingMore TagNielsen conference outlines optimal media mix for maximum returns
Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as the biggest marketing investment for most brands. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when […]
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