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    Every country needs an audience measurement organisation

    The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems, […]

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    Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference

    The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town […]

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    Speakers confirmed for #PAMRO2019

    With less than a month to go to the Pan African All Media Research Conference, PAMRO is in the process of finalising its itinerary and would like to announce a final call for delegates. This year’s conference will explore the theme: Investing in research, investing in brands, investing in Africa, and PAMRO is delighted at […]

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    PAMRO: Transforming media research across Africa

    With preparations in full swing for PAMRO’s All Africa Media Research Conference in Mauritius in August, we caught up with board member Oresti Patricios to discuss research developments that have taken place in Africa over the past two decades.  The Pan African Media Research Organisation (PAMRO) was established 20-years ago as a NPO by a […]

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    Fake news and the role of the ordinary citizen

    The spread of misinformation, political spin and fabrications have been around for as long as humanity has had the means to circulate these views, from the time of soapbox orators to the early printing press. However, the ease at which this kind of information is disseminated has taken on a particular voracity in the age […]

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    Simple solutions to disruptive measurement challenges

    Audience measurement is vital for all media from print to TV, radio and digital because it allows editors and broadcasters to plan their content and advertising space and for advertisers to assess the best opportunities for a successful campaign. At last year’s PAMRO All Media Research Conference in Lagos, Nigeria, Ipsos put forward a scenario […]

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