In April 2019, Riverbed was selected as the agency of choice to partner with Barloworld Limited to launch its Khula Sizwe B-BBEE Share Scheme campaign. The campaign theme, founded on insights around the power of sharing, needed to be communicated in a clear and meaningful way across multiple touchpoints, including TV, radio, digital including a microsite, and other […]
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Think Again,Think Riverbed
Riverbed has been awarded the Corporate Communications account for McCain, following an intensive four-way pitch against prominent, multinational agencies. The renowned international producer of frozen vegetables is re-strategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner. The independent, through-the-line creative agency won the pitch based on its ideas-led approach, […]
Continue readingMore TagNedbank Banks On Riverbed
Nedbank has appointed Riverbed to manage its Consumer PR. This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas. Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy. While Riverbed has established itself as a through-the-line creative agency, and although there’s an […]
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Bridget Johnson Joins Riverbed
Bridget Johnson needs little introduction in the ad industry. For the past 20 years, she’s been building her career as a respected creative, who has made her mark on multiple brands, winning numerous local and international awards for both creativity and effectiveness. Late last year, Bridget partnered with Monalisa Sibongile Zwambila at Riverbed on aware.org’s festive season Re-Think, drive-through […]
Continue readingMore TagRiverbed’s Evolution inspires agency rebrand
Riverbed is a bold and contemporary through-the-line creative agency. It is a black, female owned company that has throughout its ten plus years, navigated and adapted to industry changes to remain relevant and competitive. And now in this month of new beginnings, Riverbed announces its rebrand, revealing a modern look that’s more closely aligned to […]
Continue readingMore TagRiverbed disrupts responsible drinking PSA category
Advertising campaigns around responsible drinking have been ubiquitous with the common theme worldwide playing on fear veiled in a morbid reality of destruction and death. The much anticipated Aware ‘Choices’ campaign by Riverbed, released on 31 May 2018, flips this concept on its head, presenting a more positive persuasion by giving context to the notion […]
Continue readingMore TagIndustry heavyweight Adrian Miller joins RIVERBED
Riverbed was touted as the agency to watch in 2018, for the second consecutive year, and in addition, Riverbed CEO Monalisa Sibongile Zwambila, was nominated as the industry’s agency leader runner up; a first for a black female in the category. Being black and female-owned remains important in today’s climate and continues to be a key focus […]
Continue readingMore TagDove: It shouldn’t have happened
by Monalisa Zwambila, CEO and founder of Riverbed Who first raised the outcry when Dove’s by now notorious campaign, featuring a black woman who removes her t-shirt to reveal a more ‘clean’ white woman, broke? In case you’re wondering, it was a makeup artist called Naomi Blake who, yes, is black. Of course, Naomi turned […]
Continue readingMore TagRiverbed celebrates 10 years of greatness
The first 10 years have been inspiring for Riverbed’s founder and CEO Monalisa Zwambila, who has seen her vision for a black, independent full service creative agency come to fruition. Riverbed has grown to become one of the largest black agencies in the country. “Our 10th birthday is a milestone occasion and while my team […]
Continue readingMore TagRiverbed’s PR team expansion aligned to agency growth
The month of May saw Riverbed, leading female, black–owned and managed, integrated communications agency, boost its public relations team with the appointments of Sibongile Modiba and Mpho Singo. Joining as Account Director after 13 years of industry experience, Sibongile brings her strength in strategy and reputation management to the agency. She holds a National Diploma in Public Relations […]
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