After a lot of listening and interpreting of client’s needs, SPARK Media has appointed Debbie to a newly created role as Head of Integrated Media Solutions. This will enable her to offer clients access to all Caxton Magazines and SPARK Media platforms, focusing on a cross platform approach and making sure that this is a […]
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Eye tracking reveals attention to advertising
One of the more effective means of measuring the levels of attention that consumers are placing on your print and online advertising, is to use eye tracking as a research tool. SPARK Media will this September be hosting Mike Follet from Lumen, an attention technology company based in London, to explore this evidence-based tactic. “We […]
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SPARK Media once again hosts international marketing scientist!
SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month. “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall. The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will […]
Continue readingMore TagSPARK Media celebrates the life of Andy Stanton
SPARK Media is celebrating the life of long-time colleague and close friend Andy Stanton who tragically suffered a fatal heart attack earlier this month. The Johannesburg celebration of Andy’s life will take place this Thursday the 16th August. Please join the team at Baron on Main in Bryanston from 4pm to share your memories of […]
Continue readingMore TagThe world of branded content explained
The BCMA (Branded Content Marketing Association) will be hosting an event on the 24th July at Vega to explore the often misunderstood but highly effective world of branded content. Chairman of the BCMA South African chapter and Managing Director at Launch Factory Spero Patricios says: “The BCMA is a global body representing branded content practitioners, […]
Continue readingMore TagThe value of a quality online advertising environment
SPARK Media has always touted the value that advertisers get by advertising in quality online environments. A new study overseas proves that these quality online environments are actually 42% more cost effective. “This recent study conducted by GroupM UK and Newsworks is what many publishers have been waiting for and what we’ve always said,” says […]
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It’s inter-high at SPARK Media’s Sport’s Day
It’s that time of year again – SPARK Media’s annual Sports Day! This year SPARK Media takes participants back to school and more specifically, to that inter-high sports day to unleash their inner jock, cheerleader or nerd.As in the previous years, SPARK Media have again catered to both the sporty and the brainy and invite […]
Continue readingMore TagALL4Women steps it up with exciting new packages
All4Women, one of South Africa’s most popular online women’s magazines, is excited to launch their three new specially-tailored, results-driven client packages for 2018. All4Women prides itself on the uniquely curated content created by editors who are well in tune with their audience, covering topics from food and home to parenting and relationships. As of […]
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SPARK Media’s Freedom Day infographic.
Continue readingMore TagThe successful print campaign that set a CEO strutting out in a Speedo
It all began with a challenge at a Tekkie Town conference last year to reach an exceptional target for December 2017 – an “absolutely impossible to reach” target that had the CEO betting that he would walk in a Speedo from one Tekkie Town building to the other if it was reached. https://www.facebook.com/GeorgeHeraldNews/videos/1890856844260431/ Unfortunately for […]
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