Constantia Insurance has appointed full-service marketing agency Stratitude for all their brand and communication requirements for EthiQal, their specialised medical professional indemnity division. “The South African healthcare industry has unique and difficult challenges, and so we were looking for an agency that not only understood these nuances, but one that could also use this insight […]
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Employee benefit marketing: Here’s how to ensure your staff know and use their benefits
Companies offer amazing benefits. We know this because we help several blue chip clients market these benefits to their employees. Discounted entertainment, concierge services, legal and medical advice, tutor services for their kids, delivery services… the list is endless. And with the current state of the job market and the pressure on offering competitive remuneration, […]
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Mindful marketing: A New Year’s resolution that will help you achieve results faster
For years I quoted best-selling author Malcolm Gladwell’s theory that it takes 10 000 hours to master a craft. Whether it’s to improve as an athlete, a musician or to be a better leader, it’s about the time you put in to master that skill. But then there are people who improve faster than others, […]
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Balancing paid, owned and earned media – are you getting it right?
Is our owned, paid and earned media all aligned to give you the best possible return on your marketing spend? If you get it right, you combine your efforts to build your brand, emphasise the right message and drive customers down your sales funnel. But what exactly is “paid”, “owned” and “earned” media and what does […]
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When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing […]
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Signa Group appoints Stratitude as new strategic full service agency
Signa Group, a leading business advisory and skills development business, has appointed Stratitude to position and differentiate the group in the industry.“We were looking for an agency that provides strategic consulting, as well as full campaign management, and Stratitude’s offering made it an easy decision,” says Murray Chabant, MD of Signa Group. The relationship started […]
Continue readingMore TagStratitude the “smart” choice for consumer co-operative bsmart
Stratitude has been appointed as the new full-service agency for consumer co-operative, bsmart. Established in 1947 and previously known as Cape Consumers, bsmart today has over 40 000 members and long-term partnerships with more than 10 000 retailers including Pick n Pay, Dis-Chem, Woolworths, Edgars, Game and Clicks. “We’re thrilled to be selected as bsmart’s agency,” says […]
Continue readingMore TagIt’s time you start marketing like an investor
Haphazard. This is often the approach that businesses take to marketing, where they are easily side-tracked by fleeting, quick wins. CEOs wouldn’t have this cavalier attitude to any other long-term investment plan, so why treat marketing this way? To create and stick to a marketing strategy that works, it might be wise to tackle your […]
Continue readingMore TagTshemba Foundation teams up with Stratitude to provide new horizons for medical volunteers
An innovative local foundation is marrying the appeal of luxury accommodation and an African bush experience, with the opportunity to make a difference, to attract a different kind of visitor; one that will roll up their sleeves and work in under-resourced rural hospitals and clinics. The Tshemba Foundation has a mission: to improve access to […]
Continue readingMore TagStratitude scoops silver at Gold Pack Awards
At a glittering ceremony at the Inanda Club in Sandton, integrated agency Stratitude took home a silver award in the food category at the IPSA Gold Pack Awards 2017, for their Beyers Chocolates slabs. The inaugural Gold Pack Awards took place in 1973, today it is the premier event in the South African packaging industry. […]
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