Virginia Hollis Archives

A good year expected for the MRF and MAPS

10th February 202210th February 2022

2022 is already in full swing for the Marketing Research Foundation (MRF). Four releases of MAPS (#marketingallproductsurvey) are planned for the year, with the earliest penned for this month, comprising the October 2020 to September 2021 fieldwork period. “The last two years have been full of challenges for the MRF, most notably, all the stops […]

It’s official! Spice Girl Mel B is the host for Season 2 of The Fashion Hero to be shot in South Africa!

2nd December 20202nd December 2020

Global TV star and inspirational Spice Girl Mel B (Dancing with the Stars, X Factor UK/ Australia and America’s Got Talent) has been officially announced as the host of the show’s second season. Filming starts in March 2021 at Sun City. The ten-episode, 60-minute series will be produced by BBC Studios owned production house Rapid […]

A positive reality show for brands!

18th November 202018th November 2020

The second season of the incredibly successful and gender-neutral global production The Fashion Hero, is set to start filming from March 2021 at Sun City. The unique qualities of the show will act like a beacon for brands looking to integrate products seamlessly within the locally produced series aired across multiple countries. “The reality […]

I say Sponsorship and you say?

20th October 202020th October 2020

Mention the word ‘sponsorship’ in a media agency or client briefing and the eye rolls may start faster than most budgets can be spent. The fact is that Sponsorship as a function is no longer as relevant as it once was. It has a purpose, says Marketing and Integration agency G2 Connection, but that purpose […]

It’s here! MAPS goes into the field!

15th May 2019

The Marketing Association of South Africa (MASA) and the Marketing Research Foundation (MRF) are delighted to announce that MAPS, the long-awaited products and brands replacement survey for AMPS, will officially start collecting valuable consumer insights from July 2019. MAPS is a modernised, updated and enhanced survey focused on consumer insights. Built on the legacy of […]