The two most important things to remember about influencer marketing

Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]

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HaveYouHeard delivers ‘first for Africa’ creator’s conference for YouTube at AMPD Studios

YouTube’s first-in-Africa creator’s conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. Aimed at South Africa’s biggest online stars – […]

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Sportscene launched new in-store radio station to truly connect with customers

Sportscene, one of the 18 retail brands in the Foschini Group’s comprehensive portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores as well as an online presence, has launched an in-store radio station to truly connect with its customers. Created and programmed by inBroadcast, Sportscene Radio was launched via a live […]

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