As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way […]
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Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]
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Every country needs an audience measurement organisation
The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems, […]
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The Fashion Hero offers local brands global exposure
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme […]
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Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown
At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented […]
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Record-breaking delegate numbers at Pan African Media Research Organisation’s 21st annual conference
The 21st annual PAMRO three-day conference last week, saw 703 delegates join – a resounding record for the media research organisation. This can be contributed to a few factors explained Sifiso Falala, President of PAMRO. “Our annual conference is an industry highlight with live events previously hosted around Africa. Mauritius, Lagos in Nigeria, Cape Town […]
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Old Mutual Creates Impact In Ghana With Huge Building Wrap In Accra
Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter […]
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Coca-Cola leverages its English Premier League sponsorship in Nigeria with a campaign from FCB
Coca-Cola is leveraging its sponsorship of the English Premier League with an integrated campaign currently running in Nigeria, and created and implemented by the soft drink’s marketing partners on the continent including FCB, Isobar, Dentsu, Ogilvy Nigeria, Town Criers and R&B Public Relations. The company’s IMC Director, Monali Shah, tasked FCB to engage the myriad […]
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Global Out Of Home Media Launches Increased Presence in Nigeria
Global Out of Home Media has continued its efforts to strengthen its presence in Nigeria by hosting a launch event in Lagos at the end of 2019 that provided it with the opportunity to engage one-on-one with a host of important clients. The event took place over two days at Club 38, Bamboo Lounge with […]
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Global Out Of Home Media Strengthens Nigeria Offering
Nigeria remains a key focal market for Global Out of Home Media and it has been strengthening its presence in the West African country with a number of initiatives that will continue to support its objective of providing advertisers with attractive Out of Home options with which to engage this market. Global Out of Home […]
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