Whether you call it football, soccer, or “The Beautiful Game,” it remains the world’s most-watched sport, with around 40% of the global population interested in it. It’s no wonder then that the 2023 African Cup of Nations (AFCON), hosted in Côte d’Ivoire in 2024, has emerged as a monumental success story in sports broadcasting. The […]
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Jacques du Preez appointed to the World Out of Home Organization board
Jacques du Preez, CEO at integrated marketing solutions and media group Provantage, has been appointed to The World Out of Home Organization (WOO) board in the role of Director for Africa. The WOO is the only global Out of Home Association working to promote and improve the OOH industry on behalf of its members. On […]
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2024 Holiday shopping season will look different
Holiday shopping season will look different for retailers this year as shoppers take on more debt By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services […]
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Nedbank’s We’re for Africa campaign celebrates innovation through AI
African excellence is taking its rightful spot on the global stage as the continent’s development and prosperity continue to accelerate. Nedbank’s We’re for Africa campaign celebrates this excellence and exemplifies it through its innovative use of artificial intelligence (AI). The group is shaping communities through initiatives that support economic empowerment, environmental conservation, and community development. […]
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MRF and Plus 94 Research announce collaboration with ESOMAR for the latest MAPS
The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive MAPS™ (Marketing All Product Survey) dataset on May 16, 2024. The online event will highlight three full calendar years […]
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As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way […]
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Campari champions passion and creativity in brave campaign launched in Nigeria
Campari, which lists Africa as one of its biggest markets, is championing passion and creativity in a brave new campaign which launched last month (October). Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands of a new, ambitious generation and positions it as a badge for their boldness, creativity and passion. At […]
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Every country needs an audience measurement organisation
The recent Pan African Media Research Organisation (PAMRO) Research virtual conference expunged all doubt that what every country needs, is an organisation to track audience measurement. Equally as important are the industry bodies that govern them. The conference presenters were from London-based agency, pure X media, a strategic consultancy that specialises in media measurement systems, […]
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The Fashion Hero offers local brands global exposure
This year when Spice Girl Mel B hits our shores to host and begin filming for the diversity inclusive reality TV show The Fashion Hero, four headline brands will have the opportunity for global exposure. Gail Hoffman Parrish of G2 Connection, the integrated marketing agency managing all brand immersion for the ten-episode 60-minute reality programme […]
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Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown
At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented […]
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