Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action. Thoughtfluence represents a significant evolution in the realm of influencer marketing. Traditionally focused on promoting products and services, influencer marketing […]
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The ethics of using AI in creative writing
By Willem Steenkamp, senior writer and editor at Flow Communications At Flow Communications, like many companies, we grapple with the ethics of using artificial intelligence (AI) in our work, which for us is creating brilliant campaigns for our clients. Over the past year or so, since AI really made itself felt, we’ve hashed and rehashed […]
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UJ & Razor PR partner to reshape communication skills
Razor PR and University of Johannesburg, Department of Strategic Communication have cemented a first of its kind strategic partnership geared at delivering on the future skills needs of the whole communications category. Razor PR, the globally award-winning public relations and reputation management agency of M&C Saatchi Group South Africa, and the University of Johannesburg (UJ) […]
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Leveraging AI for PR Outreach and Content
Public relations (PR) is all about managing communications and building relationships between an organisation and its key audiences. In today’s fast-paced digital world, PR professionals are constantly looking for ways to work smarter, faster, and more efficiently. That’s where leveraging AI for PR comes in. AI is transforming the practice of PR in exciting new […]
Continue readingMore TagThe Importance of Networking in Business
In today’s interconnected world, the importance of networking in business is more important than ever for business success. Networking essentially refers to developing and leveraging relationships with other professionals to help achieve mutual goals. While some view networking cynically as schmoozing and exchanging business cards, it actually serves a vital purpose – networking is the […]
Continue readingMore TagNine tips for effective media relations
Wouldn’t it be great to build a successful brand by partnering with the media. Well, with the right media relations strategy, this is possible. In my role as a public relations account manager at Flow Communications, I am responsible for media relations for many of Flow’s clients. This entails raising awareness about different brands and […]
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Lessons from the newsroom for PR consultants
Zweli Mokgata, head of content at Tribeca Public Relations As someone who spent a significant portion of their career in the newsroom before transitioning to the world of public relations as a writer, I have gained valuable insights into how PR consultants can effectively engage with media. For eight years, I worked at one of […]
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RAPT Creative’s new PR & Influencer Partnerships division launches with new Beefeater Blood Orange Gin Campaign
RAPT Creative’s new Public Relations & Influencer Partnerships division leapt out of the starting blocks with an exciting digitally-led South African roll-out of Beefeater’s Blood Orange Gin global launch. Comprising digital content and out-of-home and instore elements, phase one of the launch, which kicked off on March 1st, took place during the uncertainty of South […]
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Weber Shandwick’s Tankiso Motsoeneng named Best Up-and-Coming Public Relations Professional
Weber Shandwick’s Tankiso Motsoeneng has been named Best Up-and-Coming Public Relations Professional at the 23rd edition of the PRISM Awards, one of Africa’s most prestigious public relations and communications programmes. Judged by 67 seasoned industry professionals and 10 associated judges (young newcomers to the industry), the PRISMs recognise the successful fusion of strategy with creativity […]
Continue readingMore TagWeber Shandwick Africa wraps up a successful year with Level 1 B-BBEE accreditation
Weber Shandwick Africa has wrapped up a successful year with Level 1 B-BBEE accreditation. Using the power of analytics, social media and storytelling to engage audiences across Africa thoughtfully and with impact, the consultancy has achieved several key milestones in 2019. It has enjoyed consistent growth this year – an enviable accomplishment in tough economic […]
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