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NPO Trulife hosts second annual fundraiser for Gender-Based Violence project: a 100 kilometre run in 10 days challenge.

KZN-based non-profit, Trulife, is taking a public stand against gender-based violence with their “WeSeeYou” awareness campaign – where runners across the world have signed up to complete 100 kilometers in 10 days. Now in its second year running, the campaign will launch on Human Rights Day – the 21st of March. The aim is to […]

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Running 160km, Nontuthuko hopes to provide 500 Pairs of Shoes to Rural children who walk to school.

But it’s not about personal achievement or conquering the ultra-running world for Mgabhi. Her mission is much closer to home and about bettering the lives of rural schoolchildren in South Africa.  Through her various athletic adventures, including becoming the First Female from Africa to run 7 marathons on 7 Continents in 7 Consecutive Days, Mgabhi […]

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Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns

Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last […]

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Boomtown assists National Glass to launch CSI initiative

Nelson Mandela Bay creative agency, Boomtown, has assisted National Glass in launching a corporate social initiative specifically targeting the youth in Gqeberha’s Northern Areas. The safety of communities in the Northern Areas is threatened daily by violent behaviour driven by socio-economic factors, including a high unemployment rate. As the first step in its CSI commitment, […]

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