Eskort recently took to market its new repositioning brand campaign. The campaign celebrates South African heritage in its new look and feel, while speaking to the heart of Mzansi in her native tongue. The repositioning brand campaign launched with an on-going out-of-home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication […]
Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering that will allow for the extension of campaigns from Out-of-Home (OOH) into the digital realm. PMG, through its various divisions, will be offering this geo-location service to all its campaigns to create […]
For the first time ever, the Outdoor Measurement Council (OMC) launched its latest iteration of ROAD data virtually, covering the 2016/17/18 fused data results after interviewing a total of 45 466 respondents over the three-year period. Trish Guilford, General Manager of the OMC, said that the OMC and partners, Ask Afrika, Kuper Research, Cuende Infometrics […]
The Outdoor Measurement Council (OMC) has announced the release of the fourth data set of its ROAD audience data which will take place virtually on the 20th October. ROAD is one of the largest sets of research in the market boasting a rolling sample of a massive 45,000 respondents. Entitled ‘Navigating the Future’ the launch […]
Mall Ads™ has re-launched Mall TV™, with a renewed focus on targeting the mass market segment of the South African population. In strengthening the Mall TV offering, Mall Ads believes it now has a solution that speaks more effectively to clients and brands seeking alternative and engaging ways to converse with consumers, particularly in the […]
Financial services giant Old Mutual is driving awareness of its brand in Ghana with a massive building wrap on a strategic Global Out of Home Media site in the heart of the capital city of Accra. In this way it has opted for size, scale, impact and a location that sees large numbers of commuter […]
Airport Ads has significantly strengthened its Visionet™ – Southern Africa’s largest indoor airport screen – network with the addition of a new large format digital Out of Home site at O.R. Tambo International Airport (ORTIA) in Johannesburg. In doing so, it has responded to market demand and its customers’ growing need for a greater […]
