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OOH

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    Travel is back – with brands advertising at airports benefiting

    by mm Ed 28th Nov 2022, 2:00 pm 0 Comments

    Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]

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    Hollard Changemaker – Creativity and a little good makes a big change

    by mm Ed 28th Nov 2022, 1:45 pm 0 Comments

    Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to […]

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    Outdoor Network’s high-definition (HD) rotating digital site a first in Cape Town

    by mm Ed 23rd Nov 2022, 11:52 am 0 Comments

    Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location.  According to Outdoor Network’s General Manager Thulani […]

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    A day in the life of the distracted driver

    by mm Ed 10th Aug 2022, 12:38 pm 0 Comments

    By Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I balance my mascara wand in my one hand (while stopped at the robot of […]

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    Tagged with: The MediaShop

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    AVBOB Campaign Optimises National Reach with Outdoor Network

    by mm Journo 22nd Nov 2021, 11:48 am 0 Comments

    Insurance and funeral service provider AVBOB has undertaken a national, geographically targeted approach to ensure maximum Out of Home (OOH) media exposure in partnership with billboard industry leader Outdoor Network. AVBOB’s marketing agency booked 130 strategically selected sites across South Africa, leveraging Outdoor Network’s national footprint across a range of metropolitan and secondary town environments. […]

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    Tagged with: Mzi Deliwe, Outdoor Network, Provantage Media Group (PMG)

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    Mandisi Ads gives impetus to the COID Act

    by mm Ed 4th Nov 2021, 12:26 pm 0 Comments

    In a recent impactful Out of Home (OOH) campaign for the GCIS (Government Communication and Information), Cape Town based OOH media owner Mandisi-Ads proves that local knowledge of the media industry provides the best chance for advertising success. Mandisi Ads, a division of Mandisi Media Group, has launched another successful nation-wide OOH Mall campaign for […]

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    Tagged with: Mandisi Maqetuka, Mandisi Media

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    adidas prioritises maximum visibility with iconic Outdoor Network site

    by mm Ed 6th Jul 2021, 1:54 pm 0 Comments

    Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities […]

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    Tagged with: Outdoor Network

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