Privacy-first advertising

Privacy-first advertising: How server-side tracking changes the game By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator, +OneX It has been a long time coming, but 2024 is proving to be a decisive year for third-party cookies. Google announced as far back as 2020 that it intended to phase out third-party cookies […]

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The Human ‘X-FACTOR’ in AI-Driven Marketing

By: Jhene Nel, Divisional Head of Sales at Webfluential A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into […]

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The Three Apples That Changed Our World

By: Murray Legg, Co-Founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. Then came Newton’s apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs’ Apple, putting a powerful handheld window […]

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How AI, Automation, and Trusted Data are shaping Next-Gen Customer Service

By Linda Saunders, Salesforce Director Solutions Engineering Africa. Customer service is in a state of flux. As budgets and staffing levels increase, so have customer expectations, keeping efficiency critical for delivering higher quality of service. Today’s customers demand fast, consistent, and personalised interactions, yet service teams are spread thin, with inefficient processes and manual taskwork […]

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If you’re not advertising online, you’re invisible

If you’re not advertising your brand or product online, it’s invisible to the world beyond your immediate physical community. That’s where digital advertising comes in. Digital advertising is easily targeted at particular audiences, down to individual level, and tailored to particular audiences who can immediately follow calls to action. It’s an essential part of the […]

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Nicky James, managing director, Tribeca Public Relations

Tell the truth and tell it fast: Crisis communications in an ‘always-on’ world

Nicky James, managing director, Tribeca Public Relations Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant transformation compared to two decades ago. While the response principles remain the same, the time in which to respond, and the tools available have drastically changed. […]

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