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Salesforce Launches First Autonomous AI Agent

Salesforce today announced Einstein Service Agent, Salesforce’s first fully autonomous AI agent. Einstein Service Agent makes conventional chatbots obsolete with its ability to understand and take action on a broad range of service issues without preprogrammed scenarios, helping make customer service far more efficient. Unlike traditional chatbots — which can only handle specific queries that... Continue reading

WPP champions inclusive creativity at inaugural Unite South Africa Awards during Pride Month

WPP last month celebrated the power of inclusive creativity at the inaugural Unite South Africa Awards, recognising the best LGBTQIA+ affirming work from WPP agencies in South Africa over the past three years. Presented in partnership with Mamba Online and The Other Foundation, the awards were spearheaded by WPP Unite, the company’s global LGBTQIA+ community, championing inclusion and... Continue reading

Social Media Managers need a seat at the table

Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep understanding of digital landscapes and audience engagement. Yet their potential remains grossly underutilised in the planning process – Dean Kriel,... Continue reading

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