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Effie Awards South Africa call for jury members
The Effie Awards South Africa, proudly hosted by The Association for Communication and Advertising (ACA) has issued a call to representatives of the marketing and communications industry to apply for consideration to be appointed to the 2022 Effie Awards South Africa judging panel. Judging Process By the time an Effie entry has reached the winners’ […]
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New insurance broker appointed to service ACA members
The Association for Communication and Advertising NPC (ACA) is pleased to announce that GIB Insurance Brokers (Pty) Ltd has been appointed by the Board to service ACA members with respect to preferential insurance rates for ACA Members. This follows a lengthy RFP process initiated in 2021 when the ACA took the decision to conduct a […]
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Brand Inc. creates a thumb-stopping social campaign to launch the FIFA 22 Championship on The Toyota Gaming Engine
Brand Inc., the creative sponsorship agency from the HaveYouHeard Group, heroed the humble thumb in a new campaign to promote a nation-wide FIFA 22 tournament, hosted on The Toyota Gaming Engine (TTGE). The tournament saw some of the country’s top FIFA players go head-to-head for R60 000 in prize money alongside an open playing field […]
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Video didn’t kill the radio star
Spotify’s stellar performance when it comes to engagement is proof that radio – well, audio in all its forms from podcasts to retail radio and spatial audio – is the come-back-kid in the marketer’s rock band, particularly within the all-too-fickle youth market. Research just released by the digital platform shows that it outperforms all other […]
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Reality reimagined, enter the Virtual Influencer
By Natasha Miller, International Media Manager SAT at The MediaShop I recently attended a Global Marketing Forum in which one of the participants briefly touched on the “rise of virtual influencers” as an established media trend in their region. As I began to ponder on the concept, I wondered why on earth anyone would really […]
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Snacks – a tasty selection of bite-size best-you-knows delivered to your inbox
HaveYouHeard’s observational insights team has launched Snacks, a weekly delivery of news, inspiration, great work and WTF moments from the global zeitgeist. Presented in an easily digestible format, snacks keeps readers up-to-date with the events and people shaping culture, saving them from mining through myriad social feeds. Compiled by the agency’s culture lead and editor […]
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Does the quality of indoor air matter to you?
Inferior air quality can have a multitude of effects on your health including irritation of the eyes, nose, and throat, headaches, dizziness, respiratory diseases and so much more. According to a recent worldwide Attitudinal Hygiene Survey by Initial, a division of Rentokil Initial SA, which included South Africa, nearly 90% of South Africans rated the quality […]
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Generation Z or Zoomers, are the hottest new audience
By Nadine Lerm, Media Strategist at The MediaShop The new generation which brands are taking a keen interest in are called Gen Z or ‘Zoomers’, this refers to people born between 1997 and 2015, who are within the age range of 7 to 25 years old in 2022, representing almost 27.5 million people in South […]
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One Profession. One Voice. ACA announces broader, more inclusive membership.
In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation for a new era in the broader communications sector in South Africa. The new brand identity provided the springboard along its journey of diversity and […]
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TCL claims most sold Android TV’s and retains number two LCD global ranking
TCL has a lot to celebrate! According to OMDIA’s Global TV Design and Features Tracker report, TCL has been named the number one bestselling Android Smart TV brand in the world. In addition, and for the third consecutive year, TCL Electronics has been confirmed as the second-best selling LCD television brand globally, according to OMDIA’s […]
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A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer […]
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The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, […]
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HelloFCB+ has created an endowment fund to celebrate the life of one of its employees, Simon Nicholson, who passed away in 2018. According to Managing Director and foundation trustee, Robyn Campbell, Nicholson contributed greatly to the agency’s clients’ success and was an inspiration to everyone who worked with him. “Thoroughly professional and humble, Simon never […]