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by Ed
Miller Lime Launches in South Africa promising a new level of refreshment in the market Ushering in a new level of excitement and enjoyment in the beer category, offering consumers a refreshing option to invigorate their taste buds, Miller Genuine Draft have added a new addition to the family, with the well-timed introduction of Miller […]
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Brands maximise DOOH domination as Springboks Land at OR Tambo
by Ed
The Springboks have returned to South Africa following a record-breaking victory at the 2023 Men’s Rugby World Cup. When the team landed at OR Tambo International Airport, thousands of fans gathered to welcome the champions home as they made their entrance via the Airport’s International Arrivals terminal. Brands took advantage of the moment by ensuring […]
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Pioneering Sustainability – Provantage Goes Green
by Ed
To lower its carbon footprint and contribute to more sustainable energy usage, integrated OOH media and marketing services group Provantage has installed a 100kW solar power solution at its head office in Johannesburg. The complete renewable energy solution, supplied and installed by Averge Technologies, is now up and running, ensuring that the Randburg office is […]
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Out of Home (OOH) Media, Sports and the Omnichannel Approach – A Winning Formula
by Ed
Following South Africa’s record-breaking fourth win at the 2023 Rugby World Cup, many forward-thinking brands are winning, too. These tapped into the nation’s zeitgeist, achieving maximum impact with omnichannel advertising platforms, generating widespread engagement and emotional connections with audiences riding the wave of positivity. Out-of-home (OOH) advertising is consistently included in the marketing mix by […]
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Ocean Basket: A Family Brand’s Global Journey
by Ed
In a world where restaurant brands come and go, Ocean Basket has managed to maintain its family ethos and authenticity while expanding to become a global brand that has found a home in a remarkable 17 countries around the world. One of the defining features of Ocean Basket’s journey is that it remains a family […]
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BRC’s new TV Establishment Survey 2023 released
by Ed
To provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The results of the new ES have been presented and are available via the relevant planning bureaux. “The Television universe was updated in October 2020; however, much has happened over the past […]
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Nielsen Sports SA Reports a Significant Increase in Viewership of the 2023 Rugby World Cup
by Ed
The Springboks have won the Rugby World Cup for a historic fourth time, breaking the world record as the team to win the most World Cup tournaments ever. Following the team’s victory tour around the country, Nielsen Sports SA TV viewership insights note another victory for the national team – and rugby in general – […]
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IRT Media retains media rights to MyCiTi network for 11th year
by Ed
IRT (Integrated Rapid Transport) Media, part of the Provantage family, has been awarded the exclusive advertising and media rights for the City of Cape Town’s highly successful MyCiTi Bus Rapid Transit (BRT) service for the 11th consecutive year. This achievement reinforces Provantage’s status as a dominant force in Out of Home (OOH) media. Launched in […]
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Boomtown Graphic Designer makes it a hat-trick for Brands & Branding
by Ed
Member of the Boomtown Brand Design team, graphic designer Michelle Conway-Cleaves, has designed her third Brands & Branding South Africa in a row – the hat-trick began with Brands & Branding 2021, continued with Brands & Branding 2022 and now, with the publication of Brands & Branding 2023, comes full circle. Boomtown typically briefs two […]
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Linda Hächler named Executive Creative director at MetropolitanRepublic
by Ed
Responding to strong business growth in Africa, MetropolitanRepublic founder and Chief Creative Strategist Paul Warner, is assuming a new role, now focusing on client business and strategic needs across four key hubs on the continent where the group has a growing presence. Part of that process is identifying and recruiting key talent and the latest […]
FEATURED VIDEO
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Toyota Hilux Kipling-Inspired Commercial
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Award-Winning FCB is back in a new campaign for CANSACurrently airing in South Africa, “Back to Normal” features Jabu’s left testicle and Darryl’s right testicle.
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TBWA Hunt Lascaris's new Nissan advertTBWA Hunt Lascaris brings Nissan’s latest ICC Champions Trophy ad to life
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Put a little F1 in your TankThe fast-paced and impactful TVC, conceptualised by FCB Cape Town
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Taste Never Goes Out Of StyleWeylandts has launched its new advertising campaign for 2017
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A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer […]
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The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, […]
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HelloFCB+ has created an endowment fund to celebrate the life of one of its employees, Simon Nicholson, who passed away in 2018. According to Managing Director and foundation trustee, Robyn Campbell, Nicholson contributed greatly to the agency’s clients’ success and was an inspiration to everyone who worked with him. “Thoroughly professional and humble, Simon never […]