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MRF’s latest MAPS consumer behaviour data is available

The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of... Continue reading

ACA Intern Programme: Nurturing Future Talents in Collaboration with MICT SETA

The Association for Communication and Advertising (ACA) is pleased to provide an update on its Internship Programme, enabled through its collaboration with advertising schools, member agencies and the MICT SETA, a key player in developing skills within the sector, working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce. The ACA’s Education Tribe,... Continue reading

Brave Group Announces Three Senior Appointments

The Brave Group is delighted to announce three strategic senior appointments, underscoring its ongoing commitment to leadership excellence, innovative client service, and fostering internal growth. This move highlights our dedication to the shared value ethos by promoting from within and offering meaningful opportunities to our team members. Monica Gomes steps into the role of Integrated... Continue reading

On Track to Better: Workbench rolls out inspired integrated campaign for Halfway Group

The automotive and services giant, the Halfway Group, tasked Workbench – its lead integrated communication agency – to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate hype, excitement and brand meaning across a variety of media touchpoints following their successful 2022 #JourneyMade campaign. Workbench delivered, in the form of “On Track... Continue reading

Outdoor Network’s Innovative Rotating Digital Billboard Network Goes National, Maximising Reach, Impact and ROI for Advertisers

Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format digital 3x6m screens now spans all nine provinces, with 20 digital rotators countrywide. This latest addition to Outdoor Network’s ever-expanding portfolio allows brands to reach... Continue reading

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