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Nedbank’s We’re for Africa campaign celebrates innovation through AI

African excellence is taking its rightful spot on the global stage as the continent’s development and prosperity continue to accelerate. Nedbank’s We’re for Africa campaign celebrates this excellence and exemplifies it through its innovative use of artificial intelligence (AI). The group is shaping communities through initiatives that support economic empowerment, environmental conservation, and community development. […]

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MullenLowe Partners with SASKO to Launch New Campaign Celebrating the People Behind the Brand

MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day.  Sarah Dexter, CEO at MullenLowe SA, explains that the team created a 360-degree campaign featuring a new look and brand promise which celebrates SASKO’s quality and care through its people. “At the […]

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Bee season is here, and Rentokil wants to save them

As the swarming season begins for bees in South Africa, Rentokil Initial has partnered with Bee Kulture to provide specialised and sustainable “bee sanctuaries” adding to their suite of quick, safe, environmentally friendly and responsive pest control solutions. “We are always on the lookout to deliver even more effective and reliable services while ensuring public […]

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Boomtown launches new brand positioning for EASIGAS

EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years. […]

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Good Things Guy and SPAR launch South Africa’s first “Leave One Take One” reusable shopping bag initiative

Brent Lindeque, South Africa’s Good Things Guy, has for the past year been lamenting the accumulation of recycled shopping bags growing in his cupboard, the car boot and every other available surface space in his house. But now there’s a solution. “We as South African consumers have gone from having a plastic shopping bag problem […]

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