In a time when South African consumers face daunting challenges, it takes remarkable audacity to envision a brighter future. If you resonate with this sentiment, you will likely find yourself reflected in “You Audacious People”, the latest brand positioning campaign launched by African Bank. As a financial institution committed to diversity and inclusivity, we acknowledge […]
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Meta celebrates Africa’s ‘Rising Stars’ in its 2023 ‘Made by Africa, Loved by the World’ campaign
As part of Africa Day celebration on 25 May, Meta announced the third iteration of its pan-African ‘Made by Africa, Loved by the World’ campaign. Themed “Rising Stars”, this year’s edition aims to amplify the voices and stories of eight rising talents from across Africa, who are building a global presence and changing the way […]
Continue readingMore TagMullenLowe Partners with SASKO to Launch New Campaign Celebrating the People Behind the Brand
MullenLowe SA recently worked on the rebrand campaign with SASKO, the 92-year-old, iconic brand that still touches millions of South Africans every day. Sarah Dexter, CEO at MullenLowe SA, explains that the team created a 360-degree campaign featuring a new look and brand promise which celebrates SASKO’s quality and care through its people. “At the […]
Continue readingMore TagRAPT Creative delivers ‘Phakamisa iSpirit’ for Pernod Ricard
RAPT Creative, recipient of this year’s Financial Mail AdFocus ‘Small Agency of the Year’ Award, is delivering ‘Phakamisa iSpirit’ for Pernod Ricard, the world’s second-largest spirits maker. Run in collaboration with the Gauteng Department of Economic Development and Furntech, Phakamisa iSpirit – Lift the Spirit – is the major focus of Pernod Ricard’s bid to […]
Continue readingMore TagSouth Africa, get ready to ‘widen the circle’ with Jameson Irish whiskey
In a move towards dialling up the emotional connection with its consumers; Jameson Irish whiskey launched, (7 November 2022), its global brand campaign entitled Widen the Circle in South Africa. The campaign, which builds on Jameson’s long held belief that life is better shared by inviting people to reach out and invite others in for […]
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Bee season is here, and Rentokil wants to save them
As the swarming season begins for bees in South Africa, Rentokil Initial has partnered with Bee Kulture to provide specialised and sustainable “bee sanctuaries” adding to their suite of quick, safe, environmentally friendly and responsive pest control solutions. “We are always on the lookout to deliver even more effective and reliable services while ensuring public […]
Continue readingMore TagBoomtown launches new brand positioning for EASIGAS
EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years. […]
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Good Things Guy and SPAR launch South Africa’s first “Leave One Take One” reusable shopping bag initiative
Brent Lindeque, South Africa’s Good Things Guy, has for the past year been lamenting the accumulation of recycled shopping bags growing in his cupboard, the car boot and every other available surface space in his house. But now there’s a solution. “We as South African consumers have gone from having a plastic shopping bag problem […]
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Differentiation is dead – ‘Be Undefined’
The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone. The campaign comes as the brand […]
Continue readingMore TagBoomtown assists NESCAFÉ RICOFFY 3in 1 to soothe exam nerves
An innovative digital campaign created by Boomtown for NESCAFÉ RICOFFY 3in1 is assisting South Africa’s youth soothe their study and exam nerves. Launched in Youth Month, the campaign promotes Qala Manje FM, a playlist that helps alter your mood and increase your focus through the sound technology and the smooth sounds of lo-fi music. Qala […]
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