Salesforce today announced Einstein Service Agent, Salesforce’s first fully autonomous AI agent. Einstein Service Agent makes conventional chatbots obsolete with its ability to understand and take action on a broad range of service issues without preprogrammed scenarios, helping make customer service far more efficient. Unlike traditional chatbots — which can only handle specific queries that […]
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2024 Holiday shopping season will look different
Holiday shopping season will look different for retailers this year as shoppers take on more debt By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services […]
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The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills such as listening, compromise, and problem-solving. But learning behaviours, skills and habits through games and play doesn’t stop there. Games have been shown to help children learn and cement mathematical concepts […]
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The Influencer Impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global […]
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Green marketing: success starts at home for the brand – and the marketer
By Willem Steenkamp, senior writer and editor at Flow Communications Marketing can be a cynical, cutthroat business; ask anyone who’s done it. But when it’s authentic and it makes the world a better place, it’s at its very best. Green marketing is a case in point. A concept that first appeared in the 1970s but […]
Continue readingMore TagGen Z and Alpha are redefining how SA brands see gaming
By Glenn Gillis, CEO, Sea Monster Brands have a long history of using games. In fact, the first branded game – a simple beer-pouring arcade game designed to promote Anheuser-Busch in bars in the UK – dates back to 1983. UK brands quickly started hiring developers to build bespoke games for marketing purposes. In 1984, […]
Continue readingMore TagThe Human ‘X-FACTOR’ in AI-Driven Marketing
By: Jhene Nel, Divisional Head of Sales at Webfluential A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into […]
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Effie Worldwide has today announced the 2023 Effie Index® (effieindex.com), the 13th annual ranking of the companies behind the world’s most effective marketing initiatives. FMCG/CPG, fast food and beverage companies dominated this year’s rankings, with 3 out of the Top 5 Most Effective Brands being QSRs. AB InBev and McDonald’s demonstrate their dedication to effectiveness […]
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Nedbank’s We’re for Africa campaign celebrates innovation through AI
African excellence is taking its rightful spot on the global stage as the continent’s development and prosperity continue to accelerate. Nedbank’s We’re for Africa campaign celebrates this excellence and exemplifies it through its innovative use of artificial intelligence (AI). The group is shaping communities through initiatives that support economic empowerment, environmental conservation, and community development. […]
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Effie SA Hosts Dialogue on AI’s Impact on Marketing Effectiveness
Effie South Africa recently hosted a groundbreaking dialogue featuring a panel of leading advertising executives and industry experts. The dialogue focused on the profound impact of artificial intelligence (AI) on the effectiveness of marketing campaigns and the broader agency-client ecosystem. Under the theme “From Disruption to Creation: AI’s Impact on the Agency-Client Ecosystem,” the dialogue […]
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