South Africa’s iconic safety footwear brand, Maxeco, celebrates 30 years – and 10-million pairs – of protecting the country’s hardworking workforce with a new campaign from Nelson Mandela Bay agency, Boomtown. Maxeco’s owner, Lemaitre, is a pioneer of South Africa’s safety footwear industry. In 1991, it used its first direct injection moulding machine to create […]
The Marketing Research Foundation (MRF) has made available a limited release of the demographics and segmentation of the first wave of MAPS (Marketing All Product Survey) data to all users. This data can be accessed via all software bureaux. “We’re extremely excited to share topline MAPS Wave 1 results with the media and advertising industry,” […]
In early 2017, P&G’s chief brand officer, Marc Pritchard, delivered what was billed by Marketing Week as ‘the most important speech in marketing.’ He called for transparency in media buying and viewability and observed, “we have a media supply chain that is murky at best and fraudulent at worst.” Now, four years on, did Pritchard’s […]
The Marketing & Research Foundation (MRF) is pleased to announce the availability of the latest Media and Product Survey (MAPS) data, the most comprehensive brands and products research in South Africa. The MRF will be hosting a virtual webinar to introduce MAPS to the media, marketing and advertising industry on Thursday, 25 March 2021. “This […]
By Business Alchemist – Andreas Smit. Last year saw a focus on digital and television advertising with an understandably cautious approach to below the line marketing. Due to social distancing, sanitising, and the barrier of mask-wearing, in-store promotions and activations suffered. Yet there were brands who took up the challenge to innovate by using physically […]
Over-reliance on reliever pumps linked to increased risk of asthma attacks Recent updated global recommendations have overturned decades of asthma care and represent the most significant change in asthma management in over 30 years. This is according to the Global Initiative for Asthma (GINA). To inform asthma patients about the new GINA recommendations, an integrated […]
ST Benedict’s 100% Matric pass rate remains intact for 46th year! Recognising that the annual IEB National Senior Certificate exams results is the perfect opportunity to promote the school – St Benedict’s College embarked on a full scale publicity campaign to shout about its incredible 2020 matric pass rate. Despite the challenges of COVID-19 – […]
