Whether you’re ready to admit it or not, social media managers are indispensable to modern business communications; by granting them a more influential role in the initial strategic planning process, businesses can leverage their deep understanding of digital landscapes and audience engagement. Yet their potential remains grossly underutilised in the planning process – Dean Kriel, […]
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World Social Media Day: how the communications phenomenon has changed the world and business
30 June is acknowledged around the globe as World Social Media Day, which is dedicated to celebrating the impact that social media has had (and still has today) on how we communicate, how it helps people connect around the world, and how it brings people together. Since its inception in 1997, with the site SixDegrees.com […]
Continue readingMore TagThe Human ‘X-FACTOR’ in AI-Driven Marketing
By: Jhene Nel, Divisional Head of Sales at Webfluential A few years ago, as whispers of artificial intelligence (AI) began permeating the marketing sector, there was a palpable buzz. Part excitement, part scepticism. Across industry gatherings and in hushed conference calls, professionals half-joked about AI potentially rendering traditional skills redundant. However, as we ventured into […]
Continue readingMore TagThe Three Apples That Changed Our World
By: Murray Legg, Co-Founder of Webfluential Three iconic apples have profoundly shaped human behaviour over the centuries. It began with Eve’s fateful bite, symbolising our innate temptation for social status. Then came Newton’s apple, revealing the gravitational forces that exist between objects and people. Finally, there was Steve Jobs’ Apple, putting a powerful handheld window […]
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The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
Continue readingMore TagStudent Village hosts Youth Month for Reels Event: Empowering Creativity and Igniting Potential!
In the spirit of both recognising and nurturing talent, as well as future-proofing South Africa’s up-and-coming generations with dynamic and versatile skills, youth marketing specialist, Student Village, proudly hosted its Youth Month for Reels collaboration at InstaNation, in Rosebank on Wednesday, 14 June 2023. Co-sponsored by Standard Bank, Mamelodi Sundowns and Heineken, this electrifying event […]
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Five reasons why nano-influencers are the key to social media success
By Pieter Groenewald, Nfnity Influencer, CEO The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on investment (ROI) on your monthly marketing spend. Almost every SME has been there, optimised that and, despite religiously paying for Google, Facebook and Instagram ads, still […]
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How your social media behaviour can impact your insurance risk profile
In today’s digital age, social media has become an integral part of our daily lives. We use it to stay connected with friends and family, share our thoughts and experiences, and even conduct business. However, many people are not aware of how sharing personal information on social media can impact their insurance. “Social media has […]
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Seven social media trends to look out for
By Miliswa Sitshwele, head of social media at Flow Communications The rise of social media over the past decade has been a marvel to witness. (Remember the days when Mark Zuckerberg was your first and only Facebook friend and poking was a form of flirting?) Not so long ago, YouTube went from being a platform […]
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The Metaverse: Advertising and the future of marketing
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
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