Isla Prentis, Intelligence Lead at Tirisano Consulting, a division within The MediaShop Let’s rewind to the beginning of last year. We were living in a world of increasing information and distractions. A world where we hadn’t even really heard of Covid-19. So much has changed since then, but when it comes to attention, the fight […]
The riots and looting that took place earlier this month affected so many businesses and livelihoods, but it also showed South Africa’s true colours of empathy, unity and resilience. Amongst the victims of destruction were four community radio stations brought to their knees. Alex FM in Alexandra, MAMS Radio in Mamelodi, West Side FM in […]
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]
Following the success of its Month of Comedy campaign earlier this year, RAPT Creative has successfully launched and implemented another digital activation campaign for its client, Jameson, as part of the brand’s efforts to ensure it stays top of mind with consumers. The agency, which played an instrumental role in helping clients who historically relied […]
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some platforms fared better than others. TV benefited from a captive, stay at home audience with more time on their hands. Newspapers and […]
AMPD Studios by Old Mutual, the financial institution’s innovative solution to connecting with young people, has been shortlisted for the WARC Awards for Effectiveness, an achievement HaveYouHeard MD Jason Stewart is billing as ‘a pretty big deal’. The WARC (World Advertising Research Centre) Awards recognise next-generation marketing effectiveness. Winning a WARC Award shows that you are developing and […]
FoxP2’s ’16 Days of Light’ campaign for 1st for Women has been shortlisted for a Glass Lion for Change, an award bestowed by judges at the Cannes International Festival of Creativity to recognise work that implicitly or explicitly addresses issues of gender inequality or prejudice. “This year, only 20 entries made the finalist shortlist, effectively […]
