WPP last month celebrated the power of inclusive creativity at the inaugural Unite South Africa Awards, recognising the best LGBTQIA+ affirming work from WPP agencies in South Africa over the past three years. Presented in partnership with Mamba Online and The Other Foundation, the awards were spearheaded by WPP Unite, the company’s global LGBTQIA+ community, championing inclusion and […]
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How SA Artist’s Reimagined Coca-Cola Logo Ended Up on a Can – at Cannes
When Coca-Cola decided to honour the everyday folks who love their brand enough to emulate it, South African artists got their time to shine on the global stage. One of the big winners at this year’s Cannes Festival of Creativity was Coca-Cola’s campaign “Every Coca-Cola is Welcome” a.k.a. “Thanks for Coke-Creating”. Produced as an international […]
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The Cadbury LunchBar ad that’s making advertising fun again
VML South Africa recently dropped a 360 ad campaign for Cadbury LunchBar that has South Africans laughing and craving the sweet, nutty taste and ingredients of this iconic chocolate bar. And according to the campaign, we’re not the only ones with a taste for Cadbury LunchBar chocolates – extra-terrestrials are on the hunt for the […]
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Hollard Changemaker – Creativity and a little good makes a big change
Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to […]
Continue readingMore TagCoca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR […]
Continue readingMore TagSouth Africa, get ready to ‘widen the circle’ with Jameson Irish whiskey
In a move towards dialling up the emotional connection with its consumers; Jameson Irish whiskey launched, (7 November 2022), its global brand campaign entitled Widen the Circle in South Africa. The campaign, which builds on Jameson’s long held belief that life is better shared by inviting people to reach out and invite others in for […]
Continue readingMore TagGlobal alignment sees a 60-year partnership come to an end.
After a 60-year partnership, Toyota South Africa Motors and FCB are to take different forks in the road. The number one automotive brand in South Africa has recently announced that FCB will no longer be its agency of record for its brand and above-the-line account, business held by FCB for six decades. Toyota has made […]
Continue readingMore TagThe difference between business and brand? FANS!
There’s a world of difference between a business and a brand – and the reason for that is FANS. That’s the view held by the organiser of South Africa’s first virtual conference focused on fan-building, FANS, HaveYouHeard’s Head of Culture and Editor of Snacks and @thisisin__, Brett Rogers. Rogers contends that successful businesses are built […]
Continue readingMore TagHaveYouHeard Group wins at New Generation Awards 2022
inBroadcasting and Brand Inc., two of the agencies within the HaveYouHeard Group of innovative and specialist creative communications businesses, have taken home metal from the 2022 New Generation Awards. Honouring effective and creative campaigns in social and digital media since 2018, the New Generation Awards announced its 2022 accolades on Thursday September 29 at a […]
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Effie Awards 2022 Finalists announced
Effie South Africa is pleased to announce 30 finalists in the 2022 Effie Awards South Africa programme. Finalists were announced and celebrated at the Effie finalist’s party held at Hill on Empire’s rooftop venue. The event was hosted by Effie South Africa and The Association for Communication and Advertising (ACA), organiser of the Effie programme […]
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