The Broadcast Research Council of South Africa (BRC) has confirmed a comprehensive update to its television and radio audience measurement programs, reaffirming its commitment to producing valid, reliable, and stable data that reflects the evolving South African broadcast media landscape. “The media industry in South Africa has long relied on world-class research as the foundation […]
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BRC Announces Update to RAMS Data
The Broadcast Research Council of South Africa (BRC), the independent non-profit industry body providing objective and transparent audience data for the radio, television, marketing and advertising sectors, has announced an imminent major release updating their radio audience measurement data. The Q4 2023 RAMS Amplify dataset will span a comprehensive 24-month period, from January 2022 to […]
Continue readingMore TagDelivering robust radio Audience Measurement for South Africa
Recently the Broadcast Research Council of South Africa (BRC) hosted Ian Garland of Milton Data, modeller of the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data, to present the intrinsic nature of the model. RAMS AMPLIFY™ provides a comprehensive view into radio listening behaviours across the diverse South African market. “South Africa’s radio […]
Continue readingMore TagThe BRC hosts Ian Garland, modeller of the RAMS R&F data
Last year, The Broadcast Research Council of South Africa (BRC) released the new RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data to the media and advertising industry. The data was modelled by Ian Garland of Milton Data, and this month, Ian will be visiting South Africa to present the intrinsic nature of the model. […]
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BRC releases RAMS AMPLIFY™ Reach & Frequency data
The Broadcast Research Council of South Africa (BRC) has confirmed that the RAMS (Radio Audience Measurement) AMPLIFY™ Reach & Frequency data has been released to the media and advertising industry with immediate effect. The BRC’s CEO, Gary Whitaker says, “We are pleased and excited to announce that the new innovative Reach and Frequency radio data […]
Continue readingMore TagBRC August 2023 industry update
Television Universe Update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television universe was updated in October 2020; however, much has happened over the past three years. It remains critical that all changes in South African viewership […]
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The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
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Jacaranda FM appoints seasoned broadcast and digital expert the new Programme Manager
Jacaranda FM’s new Programme Manager, Charlotte Kilbane will be joining the beloved radio station on the 24 July 2023. In her most recent role, Charlotte was as the Head of Digital Content at PRIMEDIA Broadcasting and has earned an impressive 25 year career specialising in radio, television, and digital media. Charlotte joins Jacaranda FM with […]
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Radio in SA is still in good shape the latest RAMS reveals
Recently the Broadcast Research Council of South Africa (BRC) released and presented the latest RAMS AmplifyTM for the first quarter of 2023 where it emerged that Radio in SA, as a medium, is still dominant and resilient. “Radio holds a position of dominance within the media environment that is buoyant in an array of media […]
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Advertisers tuned in to Algoa FM
Advertisers wanting to connect with viable customers in the Eastern Cape and Garden Route are choosing Algoa FM as their preferred media choice in the broadcast footprint. This is evident from the annual results to March 2023, as published by holding company AME Ltd on June 2. “Algoa FM produced excellent results for the year […]
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