This month sees the broadcast of the third season of Absa’s multilingual storytelling campaign Absaville, successfully conceptualized by branded content specialists Creatrix to be perceived as programming rather than advertising and designed to bring audiences back for more each week. Broadcasting across nine African Language Stations, reaching an audience of more than four million, the […]
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MullenLowe creates love campaign for isiXhosa language project
It has been said that isiXhosa is the language of love. So when MullenLowe was approached to create a campaign for Imbeko, an NGO that connects Xhosa teachers with those wanting to learn the language, they came up with a love song. They teamed up with Afro-Pop sensation Ntando Bangani and made a video of […]
Continue readingMore TagRocking radio content for the Massiv purpose market
The not-so-hidden secret behind the buzz surrounding the Massiv Metro taxi radio station is finely tuned radio programming. Hybrid radio station Massiv Metro is the brainchild of top-rated DJ, DJ Sbu and Massiv Media, the 2017 Media Owner of the Year Award winner, that streams live in Johannesburg taxi ranks and taxis, and online at www.massivmetro.com. […]
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NetFlorist’s Sassy Cupid On Air With Free Lindt Chocolates In Time For Valentine’s
NetFlorist, South Africa’s largest sameday gift and flower delivery service, and its sassy cupid, Harold, are back on air in time for Valentine’s Day. The former, recently voted as the country’s best florist, is offering a sweet deal to encourage early delivery of Valentine’s Day gifts; the latter dispensing his usual direct-to-the-heart, tongue-in-cheek. Using […]
Continue readingMore TagFirestone sets the Summer scene in SA
Firestone has launched the Firestone Kombi Karaoke campaign (#FirestoneKK) in South Africa. The Firestone team is hitting the road across several provinces to entertain guests at music, food and experiential festivals during the busy summer season with the assistance of local agencies Artifact Advertising and Media Serve.#FirestoneKK consists of two Kombis: one old school fully […]
Continue readingMore TagAnother one in the bag for Jacaranda FM at ASSEGAI Awards 2017
It was another big night for Jacaranda FM and Halo agency at the Assegai awards, adding seven more awards to their string of recent wins for the #MoreMusicYouLove campaign. This included the highest allocade of the evening, namely; the Nkosi award. Representing Jacaranda FM on the night was Marketing Manager of Jacaranda FM, Minisha Patel, who’s […]
Continue readingMore TagJacaranda FM and Halo Advertising win AMASA’s Roger Garlick Grand Prix for #MoreMusicYouLove
After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation. The team took two Gold awards for […]
Continue readingMore Tagkulula.com and the Red Cross War Memorial Children’s Hospital launch a radio station for children by children
South Africa’s champion low-cost carrier kulula.com has partnered with the Red Cross War Memorial Children’s Hospital in Cape Town by donating funds to launch a first-of-its-kind radio station by children for children in Africa, RX Radio. The donation of R150 000 made to the Red Cross War Memorial Children’s Hospital will contribute to the launch […]
Continue readingMore TagThe 2017 AMASA Awards Roger Garlick Grand Prix brought to you by KAYA FM
Radio authority Kaya FM and industry body AMASA (Advertising and Media Association of South Africa) are delighted to announce Kaya FM as sponsor of the 2017 Roger Garlick Grand Prix for the AMASA Awards 2017, for the second year in a row. The Roger Garlick Award brought to you by KAYA FM will be […]
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New radio spot airs in Debonairs Pizza’s ‘Lamba Busters’ campaign
A new radio spot – the 4th in a series promoting Debonairs Pizza’s ‘#Un-lamba yourself’ special offers – has broken on 5FM and Metro FM. As with previous spots in the campaign, ‘No Goal Today’ utilises La Bamba, the easily-recognisable foot-tapping tune made famous in 1958 by Mexican-American musician Ritchie Valens, as the auditory device […]
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