Is there any value in comforting your customers today with nostalgia from yesterday when their choices are naturally evolving at the rapid pace of a vastly shifting world around them? Gareth Grant, Business Unit Head at The MediaShop, questions how best to future-proof a brand’s message to a post 2020 customer base. In the current […]
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Vega hosts Open day
Vega, a brand of The Independent Institute of Education (The IIE), will host its next open day on Saturday, 4 August 2018. Vega invites learners, parents and working professionals to attend its next open day for the year, taking place at Vega campuses nationwide on Saturday, 4 August 2018. The open day will give prospective […]
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Popular FCB ad campaign wins again
These three radio ads from FCB Africa agency, 1886 Advertising, took a Radio Campaign Silver Lion at the Cannes Advertising Festival this year, proving that great creative ideas have the legs to go the distance, year after year. The campaign, for Cell C Surance, initially broke two years ago. It used a reworked version […]
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When it comes to marketing, you should try playing pinball
“Wherever I click, tune, drive or page, there’s an ad being rammed down my throat!” This was the view of a product manager at a recent client meeting I had and, in essence, I agree. There is a lot of noise in the market at the moment. With consumers being constantly bombarded, is it causing […]
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British Airways converses with Consumers via Airport Ads’ Visionet
British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
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Andre de Jager: Young creative on the move
André de Jager, a semi-finalist in this year’s Adobe Design Achievement Awards, is one half of the creative team behind SMILE, a campaign aimed at driving social change among South Africa’s youth. As a former student of Vega (a brand of The Independent Institute of Education – The IIE), de Jager took part in the […]
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The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
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Madex and Markex 2018: building the branding conversation
The second annual Madex show, the ultimate marketing, advertising, design, social media and all that good stuff expo, recently provided solutions to the challenges faced by marketers across all industries, helping to breathe life into stale campaigns and put a shine on new strategies. Co-located with Markex, Africa’s premier promotional product event, now in its […]
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When Death Calls
Sooner or later, death will call on every one of us and yet it is hardly the go-to conversation with friends and family, making it even more difficult to discuss with complete strangers – which is why Old Mutual decided to get expert advice on marketing its funeral policies in a way that not only […]
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Sweet! Gen Next gives Engen the Thumbs Up
Engen has again been voted the “Coolest Petroleum Brand” in the Sunday Times Generation Next awards. This is the ninth consecutive year that South Africa’s youth have backed Engen, reaffirming the company’s uncontested brand leadership and market strength. With youth development playing a central role in Engen’s social investment, and sponsorship initiatives, the company remains […]
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