24.com in association with its sales team from The SpaceStation, South Africa’s leading digital media sales company, hosted an industry-leading workshop on Thursday 31 May to explore how data and audience segments can assist marketers and advertisers address a range of marketing challenges, as well as looking at international trends in data. Heading up […]
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Nielsen conference outlines optimal media mix for maximum returns
Brand spend on advertising and sponsorships last year totalled a hefty R45-billion investment into the South African market, signalling it as the biggest marketing investment for most brands. However, while spend figures are up from 2016, growth is still muted (below inflation) with brand investment often one of the first costs to be cut when […]
Continue readingMore TagRiverbed disrupts responsible drinking PSA category
Advertising campaigns around responsible drinking have been ubiquitous with the common theme worldwide playing on fear veiled in a morbid reality of destruction and death. The much anticipated Aware ‘Choices’ campaign by Riverbed, released on 31 May 2018, flips this concept on its head, presenting a more positive persuasion by giving context to the notion […]
Continue readingMore TagMagnetic Storm makes senior appointment
Magnetic Storm has appointed Lourens Venter as General Manager; a strategic position which will drive growth, performance and innovation across all parts of the business. A specialist in strategic operations with an analytical approach to leadership, Lourens joins Magnetic Storm with over 13 years’ experience working across operations management, client service and finance. He joins Magnetic […]
Continue readingMore TagHow to get the best out of Radio Advertising
How to get the best out of Radio Advertising: from both a messaging and a media strategy perspective by Margie Knap, Senior Strategist at The MediaShop Let’s face it; traditional media is here to stay. TV will always be part of our daily lives. It’s the wind down medium in the evening and the escapism […]
Continue readingMore TagZee World Bus Shelter campaign creates industry hype
Digital satellite television channel, Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids and talent shows and lifestyle programmes elected to use Street Network Bus Shelters in order to extend the reach of its latest ‘It’s Happening’ campaign.Street Network’s bus shelter offering provided […]
Continue readingMore TagMassiv Metro’s first anniversary and second wave
The innovative hybrid radio station, Massiv Metro, is celebrating its first anniversary and sweeping into the second wave, having firmly established itself as a one-of-a-kind online and terrestrial radio station streaming live in eight Johannesburg taxi ranks and 800 taxis, and online at www.massivmetro.com, reaching 672 000 listeners per six-day week. Faith Mangope, Massiv Metro Station […]
Continue readingMore TagThe face of morning radio is about to change
ChaiFM is pleased to announce that businessman, author of ‘Carry on Baggage’ and ‘Tightrope: Musings of Circus South Africa’, speaker, and social commentator (not to mention its inimitable afternoon drive host) Howard Feldman is set to host the Morning Mayhem team from Monday to Fridays from 06:00 to 09:00.“Howard stood in on the Morning Mayhem […]
Continue readingMore Tag24.com and The SpaceStation tee-up for the future
With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure – integrating its sales division, The SpaceStation, with its publishing business unit, and establishing a new commercial unit focusing on data-driven sales technology. Andreij Horn, CEO of 24.com, says two […]
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The gap between graduates entering the workplace and the companies employing them.
The student council of the Brand Council of South Africa (BCSA) will host an open event on Thursday, 26 April around the subject of first time employment and how to make this process a more fluid transition for both the employee and the employer. Johannesburg, 23 April 2018 – The event will host a […]
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