The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
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What’s next for our old friend the newspaper?
Marino Sigalas, Associate Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s a look at circulations from as far back as 1997. It’s clear that the heyday […]
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The local newspaper footprint is evolving
In a bid to give local and national advertisers the most effective reach and a more effective solution for readers and brands, Caxton Local Media is evolving and adapting some of its local newspapers’ footprints. The recent decision was made due to the current tough economic climate coupled with the company’s solution-driven response to these […]
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Caxton Local Newspapers return to SA homes
After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working around the clock to cover the stories and source relevant Covid-19 […]
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Caxton Commercial Printers reopen
In light of President Cyril Ramaphosa’s address to the nation on COVID-19 announcing that the country’s lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories will re-open as from Friday, May 1, 2020. The printing and insertion of promotional […]
Continue readingMore TagCaxton Local Newspapers temporarily suspends printing of some papers
Caxton has made the difficult decision to temporarily suspend the publication of the majority of its Gauteng newspapers for the remaining two weeks of the government mandated lockdown. All online properties will however continue undisrupted. Certain areas of Mpumalanga, KwaZulu-Natal and Limpopo will continue to print “We had to make the very difficult call at […]
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Local newspapers – your trusted source of information
Whether it’s in the handling of newsprint or advertising, during these trying times of lockdown and COVID-19, local newspapers are proving to be a safe place for consumers and advertisers alike. And with more people at home, mediums such as these are receiving more attention because they’re a credible source of information for the community. […]
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Heraut knows the feeling
Editor of the Heraut Heidelberg and Nigel, Yvonne van Coller shares her account of getting local newspapers out during the lockdown. By now we all know the feeling – the Corona virus feeling. When President Cyril Ramaphosa announced the lockdown on the evening of March 23, it shook me. But it was only the following […]
Continue readingMore TagCaxton to continue publishing newspapers during the Covid-19 lockdown
Announcement from Caxton Local Media C.E.O., Jaco Koekemoer, “There will be quite a few necessary changes to the business.” They key amendments that will affect national advertisers are as follows: No insert advertising will be accepted. Certain publications will not publish – list to be provided asap. Bi-weekly publications, reduced to once a week. Some […]
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International eye tracking technology proves that Caxton print media delivers remarkable amounts of “Attentive Seconds” for Advertisers
The results from international ad attention technology research company Lumen Research on Caxton local papers and lifestyle magazines are definitive. Mike Follett, Managing Director at Lumen Research said that “Attention matters because it is hard to remember things that you haven’t looked at. Attention is a scarce resource but extremely valuable as it links closely […]
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