Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in Gaming. Lockdown was the main reason we saw the spike in the gaming revenue. Already, we know consumers no longer follow channels, but […]
Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the […]
By Andrew Dabbs, Digital Media Strategist at The MediaShop A trap that many digital departments tend to fall into is to buy the cheapest online inventory, regardless of whether they are sites that you or your clients would usually steer far clear of. Justifying cheap inventory for the sake of ‘audiences’ will only hurt the […]
The Broadcast Research Council of South Africa (BRC) will be overseeing the next iteration of Infinite Dial, the leading study on digital audio from Edison Research. The South African edition of the study, set to go infield in August 2021, is sponsored by Triton Digital®, the global technology and services leader to the digital audio […]
Performance Media across Search, Social and Programmatic platforms is the single fastest growing area of digital media in South Africa. Combine that with the detailed analysis of campaign management, tagging and ad operations, and it becomes apparent that these highly specialist functions require a highly specialised unit. This is according to the Group Managing Director […]
Richard Lord, Media & Operations Director at media agency Meta Media, says that 2020 proved to be a tumultuous year for advertising. Overnight, budgets were cut, strategies were changed, priorities re-looked, but some platforms fared better than others. TV benefited from a captive, stay at home audience with more time on their hands. Newspapers and […]
The podcasting business in South Africa is on the brink of delivering real returns for its participants – for podcasters that means meaningful financial reward, and for the brands that have explored the genre as a marketing tool that translates into solid KPIs that would impress even the most jaded of boardrooms. That’s according to […]
