By Colin Ramparsadh, Business Unit Manager at The MediaShop The very mention of influencer marketing conjures advertisers to think of celebrities purely on a micro and macro level. Using influencers in a campaign is an expensive exercise, not excluding the possibility of a celebrity being caught in a scandal and how it will negatively affect […]
93-million impressions, 15.7-million reach and 7.2-million engagements – these are the record-breaking results achieved by Eskort in just five months for its ALWAYS ON digital campaign created by MetropolitanRepublic and their newly acquired digital agency, 8909. The manufacturer of South Africa’s best loved pork brand recently repositioned with a brave ambition – to redefine the […]
Kgavgelo Masenya, Media Planner at The MediaShop looks at Twitter’s latest product offering and its implications on brands. I recently came across a headline that stopped me in my scrolling tracks: “Twitter considering subscription service”. Now this is not completely unexpected, we saw it with Google as they introduced YouTube Premium. But if you’re anything […]
McCann1886 is successfully applying the lessons it learnt during last year’s hard lockdown to the work it is doing for clients across the board. Last year, the approach adopted by the agency during the COVID-19 lockdown allowed it to develop work that proved so in-sync with Steers’ mostly metropolitan male 18-to-34-year-old target market that it […]
Following a tough trading year, support for local business is more crucial than ever. With the festive season in full swing, many consumers have already begun engaging in local online searches for gift ideas, holiday options, festive decor buys, food deals and more, but how can local businesses gain the most benefit from sales? South […]
Isabel Smit, Implementation Planner at The MediaShop We all love a good drama. Following our favourite characters, seeing them grow, falling in love and witnessing the newly created love triangles. Discussing or more accurately, arguing with your friends and fellow soap lovers on how the latest plot will end. Well, in line with the 2020 […]
Eskort, the 103-year-old South African brand with an enviable reputation for quality, has partnered with MetropolitanRepublic to refresh its corporate identity and launch a new creative platform with an exciting campaign that walks and talks like a truly iconic South African brand. This moment in the brand’s life cycle is a reflection of its intention […]
