It’s hard to think of life without technology. From being able to stream movies on Netflix, asking Alexa to play our favourite songs or just being able to Google the weather, latest soccer scores or answers to life’s most puzzling questions – technology is playing a central role in the way we work, play, and do business. […]
Digital/Online
-
-
If Amazon follows previous global patterns, all indications point to the global marketplace launching in South Africa around October 2023. This doesn’t leave local brands with much time to lock down their marketplace strategies if they hope to take advantage of Amazon’s first Black Friday. Head of Operations (Marketplaces) at Incubeta, Anouck van Rietschoten, shares […]
-
In today’s digital age, social media has become an integral part of our daily lives. We use it to stay connected with friends and family, share our thoughts and experiences, and even conduct business. However, many people are not aware of how sharing personal information on social media can impact their insurance. “Social media has […]
-
Integrated Systems Europe (ISE), the world’s largest AV and systems integration exhibition took place in Barcelona, Spain earlier this year, and showcased global leading technology innovators and solutions providers across the industry. Kevin Bierman, Head of Digital Signage at Moving Tactics, South Africa’s leading digital signage solutions company, and member of the Global Signage Alliance (GSA), attended this […]
-
For more than a decade, media industries the world over have grappled with disruptive and persistent change. A major factor in this tumultuous state of play has been the rise of digital, which has challenged and inspired marketers, media planners, buyers, and strategists, to look beyond traditional media channels to incorporate digital media channels through […]
-
Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences […]
-
Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but […]