Leanne Patton, Media Planner at The MediaShop says that at a time when so many people are dealing with mental and physical health issues, tech platforms like The Metaverse can offer more than a little comfort to consumers. My Mom has just had a knee replacement. The hospital itself isn’t busy on the physical side, but […]
The Publisher Research Council (PRC) is introducing a new digital currency, DAMS (Digital Audience Measurement System) for websites to sell their audiences in South Africa and PRC members. Many other publishers are already supplying real-time audiences to the dashboard, which went live on November 1st. The PRC is the oldest and one of the most […]
Just 12 months ago, veteran DJ and digital broadcasting entrepreneur, Jon Savage, told South Africa’s media industry that it needed to revolutionise if it was to survive the digital wave. And, he stressed, the key to potential revenue models for the industry was to make a paradigm shift when it came to the definition of […]
By Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through digital avatars, but it’s much more than that. It’s a convergence of technologies and […]
Nielsen advances and brings scale for the digital measurement of the open web in South Africa Demographic data from multiple data providers will help power up the Nielsen Identity System to provide advertisers and publishers independent people-based metrics across South Africa Following the successful launch in twelve markets since the beginning of 2022, Nielsen continues […]
For the first time advertisers, media agencies and marketers can review and compare advertising activity across Digital, TV, Radio, Print (Newspapers and Magazines), Cinema, Direct Mail and Out-of-Home. Nielsen’s Advertising Intelligence Service (Ad Intel), a source of advertising spend and creative intelligence, has launched Ad Intel Digital to complement its advertising monitoring and ad […]
By Megan Walker, (Media Strategist) The MediaShop Despite how very long in the making this transition process has been, and with a lot of recent press around the switch to DTT, it is still common to find people confused by or lacking full understanding of what exactly DTT (Digital Terrestrial Television) is. DTT employs a […]
