ZAlebs Record-Setting Growth Continues In May With Over 1,400,000 Site Visits, 3,000,000 Page Views, 6,000,000 Facebook Engagements And 2,000,000 Twitter Impressions Johannesburg, ZAlebs (www.zalebs.com) the leading South Africa lifestyle website with a focus on “Life Love And What’s Hot” in South Africa, is proud to release record-setting numbers for May which continue the surge in […]
Continue readingMore TagCategory: Digital/Online
Should Brands Compete Online?
If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since […]
Continue readingMore TagDabs, boots, and beds win on social media
Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on […]
Continue readingMore TagEnsuring your website effectively reflects your brand
By Judith Middleton, Founder and business development director at DUO Marketing + Communications. While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit – their website. Even though companies might put a […]
Continue readingMore TagWomen entrepreneurs are slowly making an indelible mark within the digital sector
While the increasing adoption by consumers of various digital platforms as a means to interact and engage with brands in a more personalised way and has promoted exponential growth and competition within the digital sector, there is still a marked shortage of females in the local digital space. This is according to Deshnie Govender, Founder […]
Continue readingMore TagGet the competitive edge with data analytics
The digital business landscape is driven by data. However, amidst the risk of information overload, decision-makers need to embrace data analytics to get the competitive edge they need. Kelly Preston, data analytics manager at SilverBridge, examines how this is becoming an essential tool for business. “With global mobile phone users expected to surpass five billion […]
Continue readingMore TagDirk Visser is Head of Social Media at CBR Marketing Solutions
The learning curve for Dirk Visser, Head of Social Media at CBR Marketing Solutions, has been steep and exciting since he joined the company with limited experience but lots of enthusiasm in 2013. He started as a social media specialist and in 2015 was promoted to his new position. He now heads a team […]
Continue readingMore TagRiding the waves of the digital world
Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of engagement between companies and their customers. In fact, the greatest advantage of social media […]
Continue readingMore TagDISPLAY AND SEARCH MARKETING AGENCY LAUNCHES INTERNSHIP PROGRAMME
Patience Lunika has joined Sprout Performance Partners, a well-known programmatic display and search marketing agency, as part of the Sprout Lite internship programme. She started in April and over the three-month placement, will be trained in Google Certifications from Analytics to Basic Campaign Management. She will also gain SEO knowledge and practical skills as she will be […]
Continue readingMore TagAbacuz launches new platform where au pairs keep their independence and parents keep their sanity
Abacus is a brand new platform developed to provide au pairs with the opportunity to connect with new families, without losing their independence. The platform uses the latest in technology to allow parents to find reliable and trustworthy au pairs, and track their children, no matter where they are. It is the ultimate […]
Continue readingMore Tag