Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ – the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience. The Equipment Segment is a new feature on the digital television network,which flights in golf club […]
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Where are all the feminists in digital?
by Hellocomputer’s Cape Town Managing Director, Robyn Campbell. Just this week Google made headlines when an internal memo distributed by one of its engineers went public. His opinion on gender equality included this landmine: “Distribution of preferences and abilities of men and women differ in part due to biological causes and that these differences may […]
Continue readingMore TagFive inspiring young women blazing trails in SA creative industries
The South African professional landscape is bursting with talented and passionate young women making waves in their respective fields, but women are still considerably under-represented at top levels across industries. More needs to be done to recognise and showcase their achievements, particularly to inspire budding creatives at school level to go out and make their […]
Continue readingMore TagThe MediaShop talks upcoming media trends
Future Media Trends and The Media Crystal Ball: Sean Sullivan – Business Unit Manager at The MediaShop Futurists like Ray Kurzweil, author of “The Singularity is Near”, have always fascinated me with their sci-fi predictions for humankind, so much so that I thought we’d explore 10 themes that are shaping the media platforms of tomorrow. Let’s […]
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The bright value of Local News Networks
In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa […]
Continue readingMore TagDigital Agencies and Consultancies need a meeting of the minds
The digital landscape is becoming more sophisticated than ever, evolving from just a platform for the promotion of brands to running critical business functions, talking to staff, engaging customers and reaching suppliers in integrated, easy-to-use environments. Bradley Elliott, director at Digital creative consultancy Platinum Seed discusses how digital agencies and business consultancies can no longer […]
Continue readingMore TagPrima Toys harnesses unboxing video trend
Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touchpoint within the brand’s over-arching marketing strategy. So far the series of videos hosted on YouTube is proving to be extremely […]
Continue readingMore TagBoomtown #filledourstadium for the Southern Kings
The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on […]
Continue readingMore TagBritehouse app records The Longest Hole Mongolia Adventure
Britehouse, a division of Dimension Data, has created a bold, agile application that will be used to track, keep score, and record images for a World Record attempt at The Longest Hole Mongolia Adventure. 1 country, 1 golfer, 1 caddie, 82 days, 1850km, Par 14, 000 and 1 extreme charity golf adventure. When you think […]
Continue readingMore TagWestern Cape Government’s Safely Home Video Created by FCB Cape Town Goes Viral
A video created by FCB Cape Town for the Western Cape Government’s Department of Transport and Public Works’ Safely Home campaign has gone viral and ignited social media platforms around the world. It has over 30 million views on the Daily Mail Online site alone. It has also been picked up and shared by traffic […]
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